The first part of my second column in Marketing Management. Read it after the jump. Here we present more issues which will shape the future of marketing management in the changing global business environment. These are the latest findings from a … Read More
This is a preview of my new book, Global Business: Positioning Ventures Ahead to appear with Taylor and Francis in early 2011. I will be posting little snippets from the book every once in a while. I encourage you to … Read More
Der zum Präsidenten Barack Obama wird Schrittmacher sein nicht nur für die USA, sondern auch für Menschen in der ganzen Welt. Angesichts der vielen Erwartungen, die in dieser Wahlkampagne entstanden sind, lohnt es sich, über realistische Möglichkeiten und Konflikte bei … Read More
A person or institution who facilitates a change in a firm or in a host country is a change agent. Products or brands can act as change agents, able to alter held values or behavioral patterns that eventually result in … Read More
This is a preview of my new book, Global Business: Positioning Ventures Ahead to appear with Taylor and Francis in early 2011. I will be posting little snippets from the book every once in a while. I encourage you to … Read More
Lately, there have been threats to international business emanating from ungoverned spaces. For example, government snipers had to intervene to rescue the captain of a high jacked U.S. cargo vessel. Off the coast of East Africa, piracy growth is explosive. … Read More
A continuation of my first column in Marketing Management. Today’s column presents research on the dimensions which will shape the future of Global Marketing.Read it after the jump. INTERNATIONAL EXPERTS OFFER FUTURE GLOBAL TRENDS Globalization has revolutionized international marketing and … Read More
Michael R.Czinkota und Thomas A. Czinkota Die Schulferien sind zu Ende gegangen – der Urlaub vorbei. Wir haben viel Zeit mit unseren Kindern im Alter von 6, 7, und 10 Jahren beim Spielen, Denken und Diskutieren verbracht. Einige Fragen und … Read More
This is a preview of my new book, Global Business: Positioning Ventures Ahead to appear with Taylor and Francis in early 2011. I will be posting little snippets from the book every once in a while. I encourage you to … Read More
Für unsere deutschen Freunde und Kollegen bieten wir gelegentlich Kommentare auf Deutsch und/oder über Deutschland an. For our German friends and colleagues I will occasionally offer comments in German or about Germany.
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