The World Trade Organization (WTO) is the only international body dealing with the rules of trade between nations. At the core of the WTO are agreements, negotiated and signed by most of the world’s trading nations. These documents provide legal … Read More
Co-written with James G. Dale Consumers and providers of medical services in the United States search for opportunities to cut costs. Increasingly, it is possible to find lower-priced care alternatives abroad. The emergence and efficiency of medical tourism may well … Read More
Cultural awareness is key in any international business activity. Cultural divides should be accounted for in marketing, negotiations, product design, and other important decisions. One must analytically consider the best way to promote a product given the target audience. It … Read More
I just attended a breakfast meeting with U.S. Secretary of Commerce Gary Locke and Angel Gurria, Secretary General of the Organization for Economic Co-operation and Development. The meeting was sponsored by Transparency International and focused on the need to continue … Read More
Here is a video in which I comment on the effects of the recession on global business and decision making. Thanks for watching.
A continuation of my second column in Marketing Management. Read it after the jump. Consumer Behavior Issues 1) Cultural adjustment. Our study revealed a seeming dichotomy in regard to cultural assimilation. While there is a strong belief that cultures around the … Read More
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