The use of subsidiaries in international business is often overlooked and misinterpreted. Many headquarters managers in multi-national corporations see their role as the coordinators of key decisions and controllers of resources and see the subsidiaries in foreign countries as mere … Read More
When in Russia, it’s a good idea to have a large supply of business cards to hand out. They should be printed in Cyrillic, and the university degree of the Western businessperson should be included. During negotiations, be sure to … Read More
International terrorism is the systematic use or threat of violence across borders to attain a political goal while conveying a political message. One of the most recent high-profile examples is the 2008 attack in Mumbai, India, by 10 Islamic militants … Read More
International marketers need to consider general standards of behavior and ethics. What complicates the effort, though, is different global attitudes or perceptions related to issues that some might think are obvious, including global warming, environmental protection, and moral behavior.
The Journal of International Marketing is calling for papers for their upcoming special issue entitled “Global Marketing Managers: Addressing Challenges Posed by the Changing Global Economy.” Find the information posted here.
This article was written with my colleague Charles Skuba. In the coming weeks we can expect the halls of Congress to echo with cries of outrage as banks announce their bonuses for 2009 performance. Abroad, Alistair Darling, the United Kingdom’s … Read More
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