Recently my colleague Charles Skuba sat down with Ambassador Frank Lavin who among other roles, is very involved in the U.S. Pavilion at the Shanghai Expo, which is the largest world’s fair in history. In this first segment of this episode of Thoughts on Marketing and Strategy, Prof. Skuba and Lavin discuss the Shanghai Expo and the growing presence of U.S. business in China.
The second part is to be posted very soon. Stay tuned and thanks for watching. Leave your comments below!
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