Durability and quality often come into play when a company can’t compete on price alone. Government and consumer panel endorsements often provide an important competitive advantage. Exporters are also realizing that they have to meet international quality standards to compete for business abroad and to win contracts from multinational corporations. European buyers are increasingly requiring compliance with international ISO 9000 quality standards. German electronics giant Siemens pushes for this type of compliance because the company saves money when it doesn’t have to test parts provided by vendors.
International standards are useful. But what is the best way for them to take hold in a market? Why do some standards mean something, and some don’t? And are they a good thing on the whole?
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