The Dr. Pepper logo in the U.S. version of Spiderman 2 was replaced overseas with the logo for Mirinda, a fruit-flavored soft drink that is more common outside the U.S.
Dr Pepper’s logo appeared this past summer in the U.S. version of “Spider-Man 2″ from Sony Corp.’s Sony Pictures, on the refrigerator in the pizza shop where the Tobey Maguire character, Peter Parker, works. Overseas, the logo on the refrigerator belonged to Mirinda, a fruit- flavored soft drink brand that Pepsico markets outside the U.S.
Cadbury negotiated with Sony only for the U.S. plug because all but a tiny fraction of its sales are in the U.S. When Sony couldn’t interest Dr Pepper in an overseas plug, it offered the spot to Mirinda. The brand signed a sponsorship tie-in with the movie in some 60 countries, says Dick Detwiler, senior vice president at PepsiCo International.
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