A. Coskun Samli and I have published a new article in the Thunderbird International Business Review that examines the changing nature of marketing professionals and how they account for the growth in international marketing over the past 50 years. Read … Read More
We have actually designed a textbook jointly for the marketing and policy sessions of the certificate program. The book examines Read More
Professors Czinkota and Skuba teach International Trade and Policy,a certificate course in the Georgetown University Center for Continuing and Professional Education (GUCCPE). We are posting information on this blog for those interested. Read More
Professor Charles Skuba has presented preliminary research by him and Professor Czinkota on “Restructuring the Policy/Business Tangent” in a conference session titled “The Future of Globalization: Some Key Concerns and Possible Solutions” at the 2010 American Marketing Association Summer Marketing Educators’ Conference. We have posted an abstract of the presentation for your consideration and opinions.
Click to see it. Read More
when demand is down among the world’s global trading partners, little or no trade growth is likely to occur until a recovery begins. The question is: when will trade pick up again, and will U.S. economic policy be able to resist the urges of protectionism and promote growth in exports. Read More
Below I have posted another example of the fantastic drawings that are in the calendar. It is available for pre-order. The cost is $13.99 plus shipping. Get your orders in quickly. Don’t miss out on your daily dose of international business wisdom. Read More
Amway is a sales giant worldwide. But their business model needed to be adjusted to work in China where cultural and governmental concerns forced them to adapt. Frequent blog contributor Prof. Charles Skuba of Georgetown was interviewed for this Fortune … Read More
sending...