We have actually designed a textbook jointly for the marketing and policy sessions of the certificate program. The book examines the new international business marketplace focusing on the changes stemming from globalization; will things change or stay the same. What are new challenges we must face, and which old challenges are we still facing.
This book has just been completed in November of last year and is the core book for the activities – which our instructor/speaker group is well aware of. Here is the book:
Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to know by Ilkka Ronkainen and Masaaki Kotabe Michael Czinkota (Paperback - Nov 5, 2009)
sending...