A nation that does not participate in the global marketplace will see its economic capability and overall standard of living decline. A company that overlooks the potential of global marketing might not even survive – let alone thrive. Succesful international marketing benefits both nations and employers, promising an improved quality of life, a better society, more efficient business transactions, and a more peaceful world as trading partners “make love, not war.”
The reality is that the world depends on continuity in trade. Trade flows and currency values shape the global economic outlook, competition, and consumer choices. In the U.S., for example, trade-related activities comprise more than 25 percent of the country’s GDP – which is more than the housing and banking sectors combined. Trade also accounted for the entire U.S. economic growth of 2008.
sending...