The new book, written by myself and Professor Ilkka A. Ronkainen focuses on international trade and its presence, challenges, and explains the many issues of global business and explores globalization and its different strategies. An excerpt:
” Of course, when demand is down among the world’s global trading partners, little or no trade growth is likely to occur until a recovery begins . This lull in trade creates an opportunity for companies new to global trading to study, learn and become knowledgeable. This is the time to prepare for the inevitable point when global buyers regain confidence – and they will regain confidence. Rsearch shows that it typically takes new exporters about two years to get their international legs before they begin to realize good sales results. The best time to get that experience is when there’s less pressure to learn it quickly to keep up with a booming industry or with the competition.”
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