Trade Positions in a Global Environment

Conditions are changing, as U.S. businesses realize that their survival depends on a global, rather than domestic, marketplace. E-commerce has made it easier for many to think past their borders and expand outward, serving a wider, more international audience. Universities and their business programs, in particular, are stepping up to educate students not only in theory but also in practice, sending students abroad for internships and other learning experiences. Some universities actually “export” globally by opening up subsidiaries or branch campuses around the world. Even the U.S. Department of State has come on board, offering training in business-government relations to new ambassadors so they can help U.S. to international markets as a source of new customers and supplies continues to expand. There is increasing demand for knowledge and understanding of global markets and how they differ from those at home.

About Michael Czinkota

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