Jointly with Prof. Ronkainen of Georgetown, Prof. Sutton-Brady of the University of Sydney, Australia and Prof. Tim Beal of Victoria University in New Zealand, I am pleased to announce our newest book:
International Marketing, Second Asia-Pacific Edition , Melbourne,CENGAGE LEARNING, 2011
This book addresses both the theory and the application of international marketing, especially in the Asia Pacific region. It provides up-to-date examples, case studies and data from Australia, New Zealand and throughout Asia. It also concentrates more on the small- and medium-sized companies that are more typical in the Australian and New Zealand economies. For more information please cut and paste the web site below.
http://www.cengage.com/aushed/instructor.do?disciplinenumber=1027&product_isbn=9780170186964&courseid=MK10&codeid=2A62&sortByShow=all&sortBy=copyrightYear&instructorFlag=true&newProducts=false&codeFlag=false
sending...