In this episode of “Thoughts on International Business, Marketing, and Strategies,” Henry Autler, president of ACME Corporations, joins Professor Michael Czinkota to discuss the trials and tribulations of imports.
U.S. consumers are wealthy and interested, and Americans are willing to give outsiders a chance. They enjoy trying a new product early and to exercise their right and capability to choose. This desire and capacity to innovate needs to be translated into the design and export of new goods and services. Read More
Enjoy this week’s iconoclasm!
Publicity is a subset of public relations, which includes employee, investor, and community relations; corporate communications; and other situations involving an organization’s communications with its publics. Read More
Professor Czinkota’s weekly iconoclasm: Expected preferences for family and friends may be corruption somewhere else. Read More
CONGRESS AND OBAMA: GOOD PROSPECTS FOR U.S. TRADE IN 2011 Read More
We sometimes have to do things overseas that we would not do at home because what is acceptable and expected in our domestic markets might not work elsewhere – and vice versa. Bridging the cultural chasm is essential for success in negotioations, but it has the potential to offer a much bigger impact than that. The continuing efforts of marketers to understand cultural issues help them identify terminology that is persuasive, but, more than that, these efforts help secure important assimilations of value systems.
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