In this episode of “Thoughts on International Business, Marketing, and Strategy,” Professor Charles Skuba is joined by Dr. Oded Shenkar, professor of business at Ohio State University and Ford Motor Company chair. They discuss themes in Dr. Shenkar’s new book, Copycats. Dr. Shenkar challenges the idea that innovation is at the heart of the market and posits that, as China has proven, imitation can fuel business and the international market.
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