Monthly Archives: March 2011

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Mar 31

Managing the Global Product Portfolio

Posted on March 31, 2011 by Michael Czinkota

Most companies have a considerable number of items in their product portfolios or groupings. In expanding markets, any company not growing rapidly risks falling behind for good, so the focus is on bringing out new items or lines or adjusting … Read More →

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Mar 28

Channel Design II

Posted on March 28, 2011 by Michael Czinkota

Companies can use several channel options, some of which may be culturally determined. For example, according to the Journal of International Marketing, most Canadian software companies – 40 percent – enter international markets by exporting directly from Canada, but some … Read More →

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Mar 04

Planning Your Global Success

Posted on March 4, 2011 by Michael Czinkota

Planning Your Global Success: Global strategy planning starts with a multi-functional team led by the executive with the most experience in global or regional markets. Team members should include managers from marketing, production, finance, distribution, and procurement. Read More →

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