Monthly Archives: April 2011

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Apr 28

The Royal Wedding: Tying the Knot between the United States and the United Kingdom

Posted on April 28, 2011 by Michael Czinkota

On Friday April 29th 2011, the royal wedding of Prince William of England and Kate Middleton will take place. Millions of eyes around the world will be glued to televisions transmitting the momentous event. In the U.S. at around six … Read More →

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Apr 21

Note on Global Brands

Posted on April 21, 2011 by Michael Czinkota

Consumers worldwide associate global brands with three characteristics and evaluate their performace in these areas when making purchasing decisions: Quality, Emotion related to aspirations, and Involvement in solving social problems.  This information offers lessons for marketers. First, do not hide … Read More →

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Apr 14

Episode 21: Dr. Oweiss on Egypt

Posted on April 14, 2011 by Michael Czinkota

In this episode of “Thoughts on International Business, Marketing, and Finance,” Professor Michael Czinkota is joined by Dr. Abrahim Oweiss, professor emeritus at Georgetown University and previous ambassador of Egypt to the United Nations. With first hand experience of the uprisings in Egypt, having spoken to crowds at Liberty Square, Dr. Oweiss provides insight to the Egyptian demonstrations and Arab Spring in relation to international business. The day after this shoot, Dr. Oweiss flew out to Egypt to advise the Egyptian Prime Minister. Read More →

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Apr 11

Company Considerations

Posted on April 11, 2011 by Michael Czinkota

Product adaptation is an international marketing tool that serves a variety of strategic requirements. In addition to the need to cater to market differences and compete effectively with others in these markets, product adaptation also helps a company reach its … Read More →

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