Enjoy this week’s iconoclasm!
Timbuktu is a city located near the Niger River in the African country of Mali.
By Paul Freedenberg and Michael Czinkota U.S. manufacturing competitiveness depends heavily on the government’s application of export controls. Export controls are a principal means of defending a nation’s high technology advantage over potential adversaries. In the United States it has … Read More
This article is taken from Marketing Management,April 2011, and co-authored by Michael Czinkota and Andreas Pinkwart. Embrace innovation to increase international market share Czinkota-Pinkwart_marketing_management_april_2011[1]
Enjoy this week’s iconoclasm!
Michael R. Czinkota and Andreas Pinkwart Universities and their internationalization are important. Traditional knowledge exporters, such as the United States, Germany, France and England, aim to maintain their high share in the growing international academic market. They recognize the economic … Read More
In this segment of “Thoughts on International Business, Marketing, and Strategy,” Professor Michael Czinkota of Georgetown University’s McDonough School of Business is joined by Paul Kollmer-Dorsey, international attorney. They discuss the new, changing globalized job market and converging international attitudes.
As global retailers gain more power, marketers might feel more pressure to have brands for customers who are often more global themselves, sharing increasingly similar tastes, preferences and consumption habits. While some believe that global brands add value by making … Read More
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On May 2nd, I was the opening speaker for the Governor of Virginia’s business appreciation week. My comments focused on the new rules for competition in a global environment. To view the slides of my presentation, please click below (and … Read More
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