Embrace Innovation to Increase International Market Share

Posted on May 18, 2011 by Michael Czinkota

 This article is taken from Marketing Management,April 2011, and co-authored by Michael Czinkota and Andreas Pinkwart.

Embrace innovation to increase international market share

Czinkota-Pinkwart_marketing_management_april_2011[1]

About Michael Czinkota

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