When the long-standing rivalry between socialism and market orientation was resolved, market focus and the recognition of demand and supply directly affected human rights and the extent of freedom. With all humility and gratefulness we can conclude: the markets were right. In country after country, market forces have demonstrated typically greater efficiency and effectiveness in their ability to satisfy the needs of people.
International marketers have been instrumental in stimulating these newly emerging market forces. In spite of complaints about the slowness of change, the insufficiency of wealth redistribution, and the inequities inherent in societal upheavals, a large majority of participants in market-oriented changes are now better off than they were before. Without the transition provided by international marketing, these changes would not have come about that swiftly.
This is an excerpt from Dr. Czinkota’s book Global Business: Positioning Ventures Ahead, co-authored by Dr. Ilkka Ronkainen.
Michael R Czinkota and Ilkka A Ronkainen, Global Business: Positioning Ventures Ahead (New York: Routledge, 2011), pg. 234-235.