Some companies find that they cannot meet their global marketing objectives by continuing to export, so they make direct investments in international markets to gain access to manufacturing facilities, supplies, or labor, among other reasons. They become multinational corporations which … Read More
Enjoy this week’s iconoclast!
Michael R. Czinkota, Gary Knight, Gabriele Suder The “War on Terror” was launched ten years ago, on 07 October 2001. It represents a battle against terrorism, extremism and global geopolitical adversity seen to oppose democracy and freedom of choice. In … Read More
If you order “Bamboo Chicken” in Belize (South America), what do you get?
Why is it easy for a stranger to get lost in Tokyo? It’s easy to get lost in Tokyo because it is one of the biggest, most populous cities in the world. It has grown with virtually no zoning, … Read More
As the trees are beginning to change colors, it is time to announce this summer’s winner of the International Business Jeopardy trivia. Congratulations to Kaitlin Brenn! Kaitlin has won Dr. Czinkota’s book, The Future of Global Business. Thank you all … Read More
Why is it easy for a stranger to get lost in Tokyo?
Unilever saw an opportunity among low-income consumers in India who wanted to buy the company’s high-end detergents and personal care products, but could not afford them. The company responded by developing low-cost packaging and other options that allowed it to … Read More
Name this small, important island adjacent to the mainland of China. It has an area of 23 square miles and it one of the most densely populated places on earth with 247,500 people per square mile. The answer is: Hong … Read More
DUE TO GENEROUS ARRANGEMENTS MADE THROUGH THE CONFERENCE ORGANIZERS, WE ARE PLEASED TO OFFER TWO PRIZES FOR THE TWO BEST STUDENT PAPERS BOTH PRIZES CARRY A CASH AWARD OF $ 500.- AND THE CONFERENCE FEE OF $ 250.- STUDENT PAPERS … Read More
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