Monthly Archives: November 2011

Reply
Nov 30

The Janus Face of International Marketing – Part 2

Posted on November 30, 2011 by Michael Czinkota

Distorting aspirations. As economic growth in emerging markets allows millions of people to enter the middle class, it brings great new opportunities for them to improve the quality of their lives. It also exposes them to the challenge of rising … Read More →

Posted in Editorials | Tagged , , , , , , , , | Leave a comment
Reply
Nov 30

Export Promtion Rationale – full text version

Posted on November 30, 2011 by Michael Czinkota

Here is the full text, at the end of this text is a link with the full text in pdf format. Please Enjoy! A RATIONALE FOR EXPORT PROMOTION Prof. Michael R. Czinkota Exports are important. Yet, why should firms be … Read More →

Posted in International Business, Misc. | Tagged , , , , , , , , | Leave a comment
Reply
Nov 30

Export Promotion Rationale Continued – Final Part

Posted on November 30, 2011 by Michael Czinkota

Here are my conclusions about the seven dimensions that should guide export assistance efforts, in particular where new and growing businesses are concerned. One needs to determine what export assistance is to achieve. Some of the current objectives are global … Read More →

Posted in Editorials | Tagged , , , , , , , , , , , , , , | Leave a comment
1
Nov 22

Export Promotion Rationale Continued – Part 3

Posted on November 22, 2011 by Michael Czinkota

If export assistance and promotion are to be rendered, budgets and efforts should be expended in the most effective manner. Organizational key determinants of business and export success are size, human and financial resources, technology, service and quality orientation, information system, … Read More →

Posted in International Business | Tagged , , , , , , , , , , , , , , , , | 1 Comment
Reply
Nov 17

Ethical Issues in International Marketing

Posted on November 17, 2011 by Michael Czinkota

Corporate governance, responsibility, intellectual property rights, and corruption all fall under the ethical obligations experienced by multinational enteprises today. Whether following the most ethical route in business dealings matters in the long run is, in many ways, a difficult question. … Read More →

Posted in International Business | Tagged , , , , , , , , , , | Leave a comment