Monthly Archives: December 2011

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Dec 28

Academy of Marketing Science- Call for Papers

Posted on December 28, 2011 by Michael Czinkota

Please see below an announcement regarding the World Marketing Congress of the Academy of Marketing Science.  This is an excellent opportunity to present and learn about Marketing in Brazil, Russia, India, China, and South Africa. Submit your paper now. ________________________________________________________ ACADEMY OF … Read More →

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Dec 13

Guanxi – The Web of Relationships

Posted on December 13, 2011 by Michael Czinkota

There is a fundamental difference in the way Western and Asian firms approach business. Basically, for Western companies the business comes first and then the relationship follows. With Asian firms the relationship is developed first and the business flows from the … Read More →

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Dec 13

International Business Jeopardy

Posted on December 13, 2011 by Michael Czinkota

Enjoy this week’s international business jeopardy! Post your answer as a comment and we will get back to those with the correct answer with a reward! What’s the name of the beer in Timbuktu? a) Bomako b)Tombigber c)Brekhorn d) Tim … Read More →

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Dec 05

The Janus Face of International Marketing – Part 4 (Final)

Posted on December 5, 2011 by Michael Czinkota

It’s not personal. Distance makes the heart grow fonder, it is often said. But in international marketing, distance can also mean abdication of responsibility. Marketers sometimes clearly demonstrate their desire not to know—for example, by appointing a middleman about whose … Read More →

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