Trabajando en la Redefinición del Marketing Internacional – El Contexto en el Campo

In “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”, Professor Michael Czinkota addresses different ways in which the redefinition of International Marketing can be worked with. He classifies them into four groups: The context in the field, the world and its problems, integration and proximity, and doing the right thing and in the correct manner.

Today we will discuss:

El Contexto en el Campo – Context in the Field
The main objective of International Marketing is to guarantee that transactions are carried out in the most effective and efficient manner, to understand there are many unmet necessities around the world, and to improve people’s standard of living.

The aim should always be to make a breakthrough in global society. And it is important that simplicity be maintained.

To view the entire section, click here.

To read the previous postings on this editorial, click on the following links:
1.¡Marketing Internacional y Su Importancia!

2. Marketing Internacional – ¿Cuales Son Los Beneficios?

3. ¡Estudios Académicos Sobre Marketing Internacional! ¿Por Qué Es Importante?

4.¿Qué Pueden Hacer Actualmente los Profesionales de Marketing Para Reanimar el Área y Para Volver a Asumir un Rol de Liderazgo en Nuestro Futuro?.

28 thoughts on “Trabajando en la Redefinición del Marketing Internacional – El Contexto en el Campo

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  4. Pingback: Trabajando en la Redefinición del Marketing Internacional – Hacer Cosas Correctamente y Hacerlo Correcto | Professor Michael Czinkota

  5. Pingback: Integración y Proximidad | Professor Michael Czinkota

  6. Pingback: Verificar la Realidad: Observen el Mundo y sus Problemas | Professor Michael Czinkota

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