It is with great pleasure that professors Michael Czinkota and Ilkka Ronkainen at Georgetown University present the tenth edition of their International Marketing textbook.In the rapidly changing world of business only a small portion of textbooks ever see a second edition, much less a tenth one. Publishers change, markets move in new directions, competitors emerge, and authors adjust their commitments to new life situation. So we are very pleased to have served and led the international marketing community for over 30 years now, which, of course, is largely a sign of the continued faith and confidence of our colleagues in our work. The book has also been translated into 15 langages, among them:
Chinese
Japanese
Korean
Spanish
Portuguese
Russian
Thai
Albanian
Hungarian
Malay
Japanese
Korean
Spanish
Portuguese
Russian
Thai
Albanian
Hungarian
Malay
We thank all users of our book International Marketing for allowing us to shape the field and have a major impact on what people know about international marketing.
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