The Honorable Merchant in International Marketing Session 1

——Wednesday, April 16——
17:00 – 18:00 AMA Global Marketing SIG Board of Directors Business Meeting
Dinner (at leisure throughout the resort)
19:30 – 20:30 Welcome Reception – Playa Caribe
——Thursday, April 17——

All sessions will be held in the Salón Cielo
9:00 – 9:20 Opening Address: Why is the Honorable Merchant Important today?
Michael Czinkota (Georgetown University)
9:20 – 9:40 Exercise: Establishing Benchmarks for the Honorable Merchant
Thomas Cooke (Georgetown University)
Kim Boeckmann (Georgetown University)
9:40 – 10:00 Break
10:00 – 11:30 Session 1: Is honesty always the best policy? Moderator: David Griffith (Lehigh University)
Corporate social responsibility and performance: What type of relations with customers and suppliers should firms have?
Diane-Gabrielle Tremblay (University of Québec)
Cultural Orientation, Personal/Social Motivation, and the Use of Social Media in Consumer Complaint Behaviors: An Empirical Study in the US and China
Raymond R. Liu (University of Massachusetts, Boston), Guang-Xin Xie (University of Massachusetts, Boston), Jessie M. Quintero Johnson (University of Massachusetts, Boston)
The Role of Cultural Distance in Business Relations: A Transaction Cost Analysis Perspective
Aniruddha Pangarkar (The University of Texas at El Paso), Fernando R. Jiménez Arévalo (The University of Texas at El Paso)
11:30 – 12:30 Workshop I – International Marketing: Health First, followed by the Cure
Leader: Rüdiger Kaufmann (University of Nicosia)
12:30-14:00 Lunch (at leisure throughout the resort)
5
14:00 – 14:30 Keynote Speech: “”The Honorable Merchant or the Devil Incarnate: How Should Marketers Interact with Temptable Consumers?” Aaron Ahuvia, Marketing Professor (University of Michigan-Dearborn College of Business)

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