The Honorable Merchant in International Marketing Session 2

——Thursday, April 17——
All sessions will be held in the Salón Cielo

14:30 – 16:00

Session 2: The Honorable Merchant and Industrial Leadership Moderator: Frank Franzak (Virginia Commonwealth University)
A Study of Customer Life Time Value and its Impact on Customer Retention
Kavita Sharma (Delhi University) and Arshi Zareen (Delhi University)

An Analysis of Trust Based Customer Relationships
Kavita Sharma (Delhi University) and Swati Gupta (Delhi University)

Effect of Socially responsible behaviour of a firm on brand trust and brand loyalty
Auhud Gronfula (Brunel University), Suraksha Gupta (Brunel University) and Vishanth Weerakody (Brunel University)

Influence of gender on business negotiations in emerging countries
Suraksha Gupta (Brunel University), Shyama Ramani (Brunel University), Nick Lee (Brunel University) and John Rudd (Brunel University)
16:00 – 16:15 Break

16:15 – 17:15 Workshop II – Social Media Concerns: Balancing Competing Demands
Leader: Camille Schuster (California State University)

17:15 – 17:45 Delphi Round 2
Michael Czinkota (Georgetown University)
Thomas Cooke (Georgetown University)

Kim Boeckmann (Georgetown University)
Dinner (at leisure throughout the resort)

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