The ITC’s Road Map for Success

Part 1 of 2

The International Trade Centre (ITC) is the joint agency between the World Trade Organization and the United Nations. It is dedicated to helping SMEs enter global markets by expanding trade opportunities and fostering sustainable development. Having worked with SMEs for 50 years, the ITC is familiar with the unique needs of SMEs and has vast experience in improving their international competitiveness and connecting them with markets. Additionally, the ITC hopes to bridge the divide between policymakers and the private sector.

In an attempt to help governments and the private sector of developing countries gain an understanding of the factors that affect the international business environment, the ITC has published The Policy Road Map for Export Success. The publication outlines a specific set of guidelines and frameworks for any country wishing to build a national export strategy while taking into account their local setting.

The road map brings together research, analysis, and experience gathered by countries that have successfully implemented trade policy and regulations. Specifically, it provides a diagnostic methodology to determine the factors that affect competitiveness in order to assist in policy recommendations. While the guide is mainly targeted to policymakers, business and private sector organizations can also use it to assess the impact of regulations to the competitiveness of their business and identify areas where they can influence trade policy.

Here are some key findings from Chapters 1 & 2:

  • There needs to be a national diagnostic study that will serve as a blueprint for a country. This study covers questions that identify weaknesses of the domestic economy and gauges whether a country’s market is ready for foreign investment. There are questions on trade and infrastructure which point out national policies affecting the allocation of resources such as tariffs and non-tariff measures. The diagnostic study should also cover the political and institutional frameworks affecting the country.
  • To aid in export competitiveness, a national competitiveness council must also be formed in which the private sector has access to.
  • Exporters need to be responsive to trends in demand for their exports in foreign markets. Trade ministries should be able to provide analyses of market patterns.
  • International competitiveness is based on costs of production relative to those of their competitors as well as the services involved in getting their goods and services to the final consumer.

Download the road map here:

 Related articles on the ITC:

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