We have an exciting news to share with our readers! Professor Czinkota’s new book, “as I see it”, is now available on business express’s official website. This book presents “the best of 2016” about the core issues of international business, explained and analyzed within 750 words. Also, each analysis is accompanied by a cartoon, developed by Czinkota and award-winning cartoonist David Clark.
The book is divided into three parts, outlining some of the far-reaching consequences of international conflict and how marketing and trade can be tools to deal with these crises. From the refugee crisis, spy wars, to the ongoing conflict of between Russian and Ukraine, and global terrorism. The second section of the book is dedicated to international innovations, such as strategies in developing countries and emerging concepts such as the Honorable Merchant. In its third part, the book elaborates how international marketing and trade play essential roles in strengthening freedom—in the United States and abroad. The last section shows the reader how the strong effects of international marketing and trade, from health care to the Super Bowl.
Thought-provoking, witty, and enjoyable, this book offers fresh insights and perspectives, which can inspire real-life understanding and applications one shall not miss. To order a hard copy or E-book, please click here.