This flag represents the Eißfeldt shipping company, located in Geestemünde, Germany. Companies had their own flags so that their ownership and sightings could be easily recognized and reported. The company was owned by the Eißfeldt family, direct ancestors of Prof. Michael Czinkota. The company distinguished itself by the following maxims:
Customer service. The company’s key objective was to ensure that transportation and product selection was always first class. This was cutting edge in 1891, 46 years before the foundation of American Marketing Association.
Technology. The Eißfeldt company was one of the first to incorporate steam engines in its ships. This technology was crucial in pursuit of the firm’s costumer service goal.
Sizes of the ship. The key ships were the Polyp and the Seestern, each of them measuring 230 ft. in length. The ship size eased working with large supply chains, made economies of scale possible and resulted in Eißfelt goods being offered at a very competitive price.
The history and tradition of the Eißfeldt flag influences and manifests our current dedication to international trade and business and Michael Czinkota is a proud descendant of that legacy.