Let the Soul Catch up with the Body of Business

Let the Soul Catch up with the Body of Business

II Let the Body Catch Up with the Soul

Instead of widening the girth of the four business pillars, we should consider to connect them all with a seat which improves comfort and reach. It may be time to combine the doctrine of capitalism with the insights of wisdom and philosophy. We believe the connection represents the soul of business.

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Let the Soul Catch up with the Body of Business

Let the Soul Catch up with the Body of Business

I. Innovation Disruption and the Imperative of Curative Marketing

More than 7 decades ago, Joseph Schumpeter regaled us with the concept of creative disruption. He presented successful innovation as only temporary market power, threatening the profits of old firms, yet facing the pressure of new competitors beginning to commercialize their own inventions. Such cyclicality was taken on in greater detail by various subfields in business and society and delivered high explanatory value. Consider the “wheel of retailing” which Stanley Hollander described in the late 1950’s with firms starting at the bottom of the wheel and moving up in terms of services and pricing until they are transitioned out from the wheel by more efficient competitors. Today, the disruption has become more broad scoped with new entrants and their disruptions coming not just from the same industry or even from similar business models.

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A New International Research Group

We are recruiting a planned research group specifically interested in international marketing and strategy under Prof. Michael Czinkota’s mentorship. The group is based both at Georgetown University in Washington, D.C and the University of Kent in Canterbury, U.K.. The group conducts and supports new research in international marketing, and examines global shifts that are affecting business, policy, and daily life. Please sign up here if you would like to participate in and communicate with our work. We look forward to exchanging thoughts and working with you.

Freedom and Globalization: Simultaneously Possible

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Source: http://xlcatlin.com/

Prof. Dr. Michael Czinkota and Dr. Valbona Zeneli

 

Globalization, trade and investment deserve our ”Thank You” for their achievements. Yes, currently, in Europe and the United States, popular discontent is forcefully expressed. An introvert trend has emerged, fed by nationalism, populism, xenophobia and anti-globalization rhetoric.

Globalization is not new; it has existed for centuries. What is different today is the speed of globalizing the world, made possible by new technologies, transportation networks, media, and international marketing. Many claim that never before in history has there been so much evidence about strong opposition to globalization. However, any comparison with the past is highly inaccurate. Only few records of resistance to globalization have been preserved for us today.

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