A Wall: Constrain, Protect, or Lead

Source: ChinaDaily

Picture Source: ChinaDaily- Cracks appear in the Great Firewall of China

“God created the world, the rest was made in China,” sings Lourd de Veyra. The concern about the Asian factory has lingered for decades. Overlooked has been its gradual strategic transformation from imitator to integrator, or even innovator.

Will China overtake the U.S. and become the new No.1 economy of the world? This anxiety seems as misplaced as earlier forecasts such as Japan’s economy surpassing the U.S. by 2000.

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AMA SIG Honorable Merchant Conference 2014: A Great Success!

The recently concluded 2014 American Marketing Association Special Interest Group conference on the Honorable Merchant and International Marketing was a great success! We had an excellent turnout of 30 participants representing nearly every continent at the Dreams Resort and Spa hotel in Cancun, Mexico. The 2014 conference was held from Wednesday, April 16th to Saturday, April 19th. The diversity of international participants cultivated unique research topics on the area of the Honorable Merchant and allowed for stimulating discussion to ensue. Research papers ranged from comparing Marketers to the Devil to cheating at Universities and Honorable practices for sustainable cocoa supply. The participants completed three rounds of Delphi Questionnaires on a wide range of topics. The results will be published later this year.

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To view more conference photos click here.

 

The Honorable Merchant in International Marketing Sessions 3-4

——Friday, April 18—— 

All sessions will be held in the Ballroom – Cielo 

9:00 – 10:00 Session 3: Meet the Editors 

Moderator: Rüdiger Kaufmann (University of Nicosia)

Mary Teagarten, Editor in Chief (Thunderbird International Business Review)

David Stewart, Editor (Journal of Public Policy and Marketing)

David Griffith, Former Editor (Journal of International Marketing)

10:00 – 10:15 Break 6

10:15 – 11:45 Session 4: The Honorable Merchant and International Action 

Moderator: Suraksha Gupta (Brunel University)

Relationship factor as the key to Sustainable Export Marketing with Asia 

Anura Amarasena (Swinburne University) and Geoffrey Chow (Swinburne University)

Online Retailing Paired with Kirana – A Formidable Combination for emerging Markets 

Piyush Kumar Sinha (IIM Ahmedabad) and Srikant Gokhale (IIM Ahmedabad)

Investigating Quality Perceptions of Foreign Services by Chinese Consumers 

Subir Bandyopadhyay (Indiana University)

The International Dive of Inter-Generational New Products: Measures, Patterns, and Predictive Model 

Javier Palacios Fenech (Universidad Adolfo Ibañez) and Gerard Tellis (Universidad Adolfo Ibañez)

The evolution of scholarly research on international marketing managers’ behavior of exporters and marketing relationships: A critical discussion on the ethical profile and competences of international marketing managers 

George S. Spais (Graduate Technological Educational Institute of Western Greece) and Rüdiger Kaufmann (University of Nicosia)

11:45 – 13:15 Lunch Break (at leisure throughout the resort) 

13:15 – 13:45 Keynote: Keeping Trust on the Policy Side 

Major General (ret.) Al Zapanta (President & CEO, U.S. – Mexico Chamber of Commerce)