INTERNATIONAL MARKETING Transformation and Adaptation over Time Part 1

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On September 9, I gave a speech on the topic of International Marketing at the 13th Annual Conference of the EuroMed Academy of Business in Cyprus. The experience was an enjoyable one and I have included down below the first part of my presentation which covers the history of marketing.

Stay tuned for parts 2 and 3 coming soon!

Part-1-cyprus-speech-

Professor Czinkota contributes in a chapter of the brand new publication, ‘The Synergy of Business Theory and Practice’

Professor Michael Czinkota has contributed in the 12th chapter of the new macmillan publication on ‘The Synergy of Business Theory and Practice- Advancing the Practical Application of Scholarly Research’. His work lies in the chapter titled, ‘Curative International Marketing, Corporate and Business Diplomacy: A Triple Application for Migration’.

Here are the first few pages from the esteemed publication.