A good soul promotes quality of humility, empathy, and reflections for human developments at a time when society often perceives business as soulless. Today, concern over the lack of soul in business life creates a fine layer of transparent filigree which negatively shadows and biases public impressions. Eventual fossilization may turn out to be very costly since it influences society’s willingness to allocate, spend, play, and nudge.
and society generally seek pursuits which advance wealth and good feelings. But
nowadays, wealth seems to have won out. Concurrently, technology and artificial
intelligence may contribute to further alienate business from the soul. The environment
appears to weaken the overall qualities of a soul. Two fatal crashes involving
Boeing 737 Max 8 planes have faltered public confidence in the aviation giant. Volkswagen’s
teutonic attraction to honesty was deflected by its cheating on the emissions
of diesel engines. Church child abuse scandal reveals a faith’s failure to govern
human behavior. All these cases may lead to a separation of business and
society, where business becomes a mere supply chain member without influence or
events are not just contemporaneous. More than a century ago, the Chinese Empress
Dowager Tz’u-hsi, in order to renovate her summer palace, impounded government
funds that had been designated for China’s shipping and its navy. Almost totally
isolated from world trade, China missed out on knowledge transfer, the inflow
of goods, global innovation and the productivity growth that derive from international
Passage of time may lead to the forgiveness of misdeeds but such mercy does not exempt one from recognizing their responsibility. Curative marketing may well be the upcoming direction to restore the good soul by raising wonderment about the triple helix linkage of business, faith, and society.
Business must look back and accept responsibility for past errors. A more emotionally appealing approach, for example, should have been taken by the Boeing company in recognition of its responsibilities. Merchants should be reliable, trustworthy, and bridge-building partners. For now, American firms, when compared to their global competitors, should strive for a transparent, humble, and discerning leadership.
the 1990s, governments again has begun to play a growing role in business. New
global regulations and restrictions have emerged because markets don’t always succeed
with constraints and self-regulation.
the traditional role and effectiveness of the World Trade Organization are challenged.
Multilateral agreements appear to be at a standstill or even in retrenchment. At
the same time, the Trump administration’s deregulation brings confidence to the
domestic economy. A 2018 survey by the National Association of Manufacturers
showed that more than 92 percent of respondents suggested a positive outlook
for their firms. Nearly a half-million new manufacturing jobs were created in
the past two years.
new and crucial joint responsibility of humanity, business, and faith can and
should be used to humanize behavior, expectations and cultivation. Religious
connectivity with commerce has had an important role for ages. There is, for
example, the ejection of the money changers from the synagogue by Jesus and the
creation of the honorable merchant, developed by the German Hanse Trading Group
in the 13th century.
marketing helps overcome past shortcomings and leads to a healthier economy. China,
for example, tries to heal past wounds in areas such as food safety, environmental
protection, and medical security.
In the preface of my book “In Search for the Soul of International Business”, Dr. Szabo, the Hungarian ambassador to the United States, states that “one of my goals is to strengthen business ties between Hungary and the United States. I would like to see businesses flourish that have multidimensional levels of depth and a natural concern for a good soul so that these connections can be meaningful, long-lasting, and honorable. ”
Good souls should not only point business to an exchange of human development for profit. Curative marketing should be the next step to help create an environment of global responsibility and growth.
(email@example.com) teaches international marketing and trade at Georgetown
University and the University of Kent in Canterbury.