It was a pleasure for Prof. Michael Czinkota to accept the Outstanding Speaker Award from the American Society for Competitiveness. While this award covered the past, Prof. Czinkota’s acceptance speech focused on the future. He addressed the growing role of curative international marketing, where, without a statute of limitation, the length of time for restitution  shrinks in importance while making up for injustice is the crucial dimension of thought, behavior, and planning for discernment.