Category Archives: Editorials

Nov 30

The Janus Face of International Marketing – Part 2

Distorting aspirations. As economic growth in emerging markets allows millions of people to enter the middle class, it brings great new opportunities for them to improve the quality of their lives. It also exposes them to the challenge of rising … Read More

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Nov 30

Export Promotion Rationale Continued – Final Part

Here are my conclusions about the seven dimensions that should guide export assistance efforts, in particular where new and growing businesses are concerned. One needs to determine what export assistance is to achieve. Some of the current objectives are global … Read More

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Nov 14

Peru: Worth a Visit and an Investment

Lately, many of us have been culling our list of countries to visit. Many nations carry warnings because of civil strife, ubiquitous explosions or just random violence. Too bad for those of us who like to travel and see new … Read More

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Nov 14

Export Promotion Rationale Continued – Part 2

In each one of these stages, firms have different concerns. For example, at the awareness level, firms worry mainly about information on foreign markets and customers. At the interest stage, firms become concerned about the mechanics of exporting such as … Read More

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Nov 04

The Rationale for Export Promotion : Part 1

Exports are important. Yet, why should firms be enticed into exporting through the use of public funds? Profit opportunities for exporters should be enough of an incentive for firms to export. To explore this issue, I will use our Georgetown … Read More

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Nov 04

The Janus Face of International Marketing : Part 1

Because marketers are the initiators of new practices, it is their responsibility to avoid causing harm. Read More

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Oct 24

International Doctors in Farm Country: An Intercultural Communication Challenge

U.S. medical professionals come from varying backgrounds, training, and in many cases from home countries outside of the United States. According to a study reported in the Wall Street Journal, on September 9th of 2011,  around a quarter of all … Read More

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Oct 06

Farewell Steve Jobs – An International Marketing Hero!

By Michael R. Czinkota We mourn the death of the premier international marketer of our century.  We see his influence daily on our field. We talk about consumer segments around the globe increasingly dancing together to the same music, and … Read More

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Sep 23

Afghanistan and the War against Terror: Business can make a difference

Michael R. Czinkota, Gary Knight, Gabriele Suder  The “War on Terror” was launched ten years ago, on 07 October 2001.  It represents a battle against terrorism, extremism and global geopolitical adversity seen to oppose democracy and freedom of choice. In … Read More

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Aug 15

New Editorial

Check out my latest editorial featured in the Financial Times on cultural change and universities. Click HERE to read the article

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