Category Archives: Editorials

May 08

The Cartagena Incident: Affirming U.S. success

Posted on May 8, 2012 by Michael Czinkota

by Michael R. Czinkota and Ireene Leoncio * During the past days emotions have been running high about the U.S. Secret Service alliance with ladies of the night in Colombia. An ‘incident’ has mushroomed into a self-inflicted ‘policy debacle’. Some … Read More →

Posted in Editorials | Tagged business school, cartagena, colombia, culture, curative business, environment, escort, ethics, Georgetown, international, Ireene Leoncio, McDonough School of Business, Michael Czinkota, perspective, professor, pursuit of happiness, Secret Service, society, U.S. success, United States, usa, Washington D.C. | Leave a comment

May 02

We Need Export Lending

Posted on May 2, 2012 by Michael Czinkota

By David Griffith and Michael R. Czinkota* At more than twenty-five percent of U.S. GDP, exports are essential to economic recovery. Export finance is a core underpinning, which makes transactions happen. However, current export lending policies and evaluations no longer … Read More →

Posted in Editorials, International Business, Research Insights, Trade Policy | Tagged David Griffith, economic recovery, export financing, export lending, Export-Import Bank, international business, reauthorization | Leave a comment

Mar 30

Ways to Expand Participation to Improve the International Marketing Field!

Posted on March 30, 2012 by Michael Czinkota

The role of truthfulness and simplicity within marketing were discussed yesterday in Setting Things Right Through Marketing! How Can Your Business Do It!. One other aspect to take into consideration is Expanding Participation. International marketing needs to be truly international … Read More →

Posted in Editorials | Tagged American Marketing Association, business, change, Charles J. Skuba, culture, curative, curative international marketing, economy, education, environment, expanding participation, global, globalization, information, innovation, international, international business, international marketing, marketing, Marketing and Strategy, markets, trade | Leave a comment

Mar 29

Setting Things Right Through Marketing! How Can Your Business Do It!

Posted on March 29, 2012 by Michael Czinkota

We have already discussed the proposed new approach of international marketing in Curative International Marketing: The Next Step Up, and the need to assume responsibility for the problems caused through marketing Claiming Ownership of the Problems Caused Through Marketing. Today, … Read More →

Posted in Editorials, International Business | Tagged business, business ethics, competition, culture, economy, education, environment, ethics, global, globalization, information, innovation, international, international business, international marketing, marketing, Marketing and Strategy, markets, simplicity, truthfulness | 1 Comment

Mar 15

Trabajando en la Redefinición del Marketing Internacional

Posted on March 15, 2012 by Michael Czinkota

Over the past couple of days there have been various posts on Professor Michael Czinkota’s editorial article, “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”. The importance of International Marketing has been discussed both as an aspect of international business … Read More →

Posted in Editorials, International Business, Spanish | Tagged American Marketing Association, business, change, competition, conservation, culture, economy, education, environment, exports, geography, global, globalization, government, information, innovation, international, international business, international marketing, marketing, Marketing and Strategy, marketing internacional, markets, Spanish, trade | Leave a comment

Mar 13

Trabajando en la Redefinición del Marketing Internacional – Hacer Cosas Correctamente y Hacerlo Correcto

Posted on March 13, 2012 by Michael Czinkota

In “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”, Professor Michael Czinkota addresses different ways in which the redefinition of International Marketing can be worked with. He classifies them into four groups: The context in the field, the world and … Read More →

Posted in Editorials, International Business, Misc., Spanish | Tagged American Marketing Association, business, change, culture, economy, education, global, globalization, government, information, innovation, international, international business, international marketing, marketing, Marketing and Strategy | Leave a comment

Mar 09

Trabajando en la Redefinición del Marketing Internacional – Integración y Proximidad

Posted on March 9, 2012 by Michael Czinkota

Posted in Editorials, International Business, Spanish | Tagged American Marketing Association, business, change, competition, conservation, culture, economy, education, environment, global, globalization, government, information, innovation, international, international business, international marketing, Marketing and Strategy, marketing internacional, markets, negocios internacionales | Leave a comment

Mar 07

Claiming Ownership of the Problems Caused Through Marketing

Posted on March 7, 2012 by Michael Czinkota

The following is the second installment from Professor Michael Czinkota’s editorial, “Curative International Marketing: The Next Step Up.” “Curative international marketing accepts responsibility for problems which marketing has caused. It then uses marketing’s capabilities to analyze, to set things right … Read More →

Posted in Editorials, International Business, Misc. | Tagged American Marketing Association, business, change, competition, conservation, culture, economy, education, global, globalization, government, information, innovation, international, international business, international marketing, marketing, Marketing and Strategy, markets | Leave a comment

Mar 07

Trabajando en la Redefinición del Marketing Internacional – Verificar la Realidad: Observen el Mundo y sus Problemas

Posted on March 7, 2012 by Michael Czinkota

Posted in Editorials, International Business, Spanish | Tagged American Marketing Association, business, competition, conservation, culture, economy, education, global, globalization, information, innovation, international, international business, international marketing, marketing, Marketing and Strategy, markets | 2 Comments

Mar 06

Trabajando en la Redefinición del Marketing Internacional – El Contexto en el Campo

Posted on March 6, 2012 by Michael Czinkota

Posted in Editorials, International Business | Tagged American Marketing Association, book, business, conservation, culture, economy, education, global, globalization, information, international, international business, international marketing, marketing, Marketing and Strategy, marketing internacional, negocios internacionales | 3 Comments

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Category Archives: Editorials

The Cartagena Incident: Affirming U.S. success

We Need Export Lending

Ways to Expand Participation to Improve the International Marketing Field!

Setting Things Right Through Marketing! How Can Your Business Do It!

Trabajando en la Redefinición del Marketing Internacional

Trabajando en la Redefinición del Marketing Internacional – Hacer Cosas Correctamente y Hacerlo Correcto

Trabajando en la Redefinición del Marketing Internacional – Integración y Proximidad

Claiming Ownership of the Problems Caused Through Marketing

Trabajando en la Redefinición del Marketing Internacional – Verificar la Realidad: Observen el Mundo y sus Problemas

Trabajando en la Redefinición del Marketing Internacional – El Contexto en el Campo

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