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Category Archives: Editorials
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Nov
30
The Janus Face of International Marketing – Part 2
Distorting aspirations. As economic growth in emerging markets allows millions of people to enter the middle class, it brings great new opportunities for them to improve the quality of their lives. It also exposes them to the challenge of rising … Read More
Posted in Editorials
Tagged cultural differences, culture, international marketing, janus, marketing appeal, misunderstandings, products, services, two faces
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Nov
30
Export Promotion Rationale Continued – Final Part
Here are my conclusions about the seven dimensions that should guide export assistance efforts, in particular where new and growing businesses are concerned. One needs to determine what export assistance is to achieve. Some of the current objectives are global … Read More
Nov
14
Peru: Worth a Visit and an Investment
Lately, many of us have been culling our list of countries to visit. Many nations carry warnings because of civil strife, ubiquitous explosions or just random violence. Too bad for those of us who like to travel and see new … Read More
Posted in Editorials
Tagged activities, attractive, balance, economy, enjoyment, foreign, investment, lecture, Peru, pisco, production, tourism, visit
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Nov
14
Export Promotion Rationale Continued – Part 2
In each one of these stages, firms have different concerns. For example, at the awareness level, firms worry mainly about information on foreign markets and customers. At the interest stage, firms become concerned about the mechanics of exporting such as … Read More
Nov
04
The Rationale for Export Promotion : Part 1
Exports are important. Yet, why should firms be enticed into exporting through the use of public funds? Profit opportunities for exporters should be enough of an incentive for firms to export. To explore this issue, I will use our Georgetown … Read More
Posted in Editorials
Tagged countries, efforts, expansion, export awareness, Export Promotion, exports, firm, impact, international, international markets, profit opportunities
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Nov
04
The Janus Face of International Marketing : Part 1
Because marketers are the initiators of new practices, it is their responsibility to avoid causing harm. Read More
Posted in Editorials
Tagged czinkota, ethics, janus, marketing, new practices, skuba, two faces, unexpected
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Oct
24
International Doctors in Farm Country: An Intercultural Communication Challenge
U.S. medical professionals come from varying backgrounds, training, and in many cases from home countries outside of the United States. According to a study reported in the Wall Street Journal, on September 9th of 2011, around a quarter of all … Read More
Oct
06
Farewell Steve Jobs – An International Marketing Hero!
By Michael R. Czinkota We mourn the death of the premier international marketer of our century. We see his influence daily on our field. We talk about consumer segments around the globe increasingly dancing together to the same music, and … Read More
Posted in Editorials, Misc.
Tagged Apple, Arab Spring, global, innovation, international marketing, ipod, itunes, Mac, markets, music, Steve Jobs, Thomas Edison
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Sep
23
Afghanistan and the War against Terror: Business can make a difference
Michael R. Czinkota, Gary Knight, Gabriele Suder The “War on Terror” was launched ten years ago, on 07 October 2001. It represents a battle against terrorism, extremism and global geopolitical adversity seen to oppose democracy and freedom of choice. In … Read More
Posted in Editorials
Tagged Afghanistan, business, change, culture, economy, education, foreign aid, foreign direct investment, Future, global, globalization, government, growth, international business, investment, making a difference, political, potential, private sector, terrorism, War on Terror
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Aug
15
New Editorial
Check out my latest editorial featured in the Financial Times on cultural change and universities. Click HERE to read the article
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