Category Archives: International Business

Feb 04

As I Was Saying…Observations on International Business and Trade Policy, Exports, Education, and the Future

New Book from Professor Czinkota! As I Was Saying…Observations on International Business and Trade Policy, Exports, Education, and the Future In Stock:  March 6, 2012.     To Pre-order, Click Here. With a Foreword by Philip Kotler, the S.C. Johnson … Read More

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Feb 03

International Iconoclast

Have a great weekend!  

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Jan 31

Motivations in Going International

Profits are the major proactive motivation for international business. Management may perceive international sales as a potential source of higher profit margins or of more added-on profits. The gap between expectation and reality may be especially large when the firm … Read More

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Jan 24

Role of Management in Going International

Management dynamism and commitment are crucial to a firm’s first steps toward international operations. Conversely, the managers of firms that are unsuccessful or inactive internationally usually exhibit a lack of determination or devotion to international business. The issue of managerial … Read More

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Jan 15

Ethics in International Business

Watch Professor Czinkota and Professor Skuba’s thoughts on “Ethics in International Business” “What matters is context and we have learned that business is not the end of it all; it’s not the only pot at the end of the rainbow. … Read More

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Dec 21

A Merry Christmas and Happy Holidays to You.

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Dec 13

Guanxi – The Web of Relationships

There is a fundamental difference in the way Western and Asian firms approach business. Basically, for Western companies the business comes first and then the relationship follows. With Asian firms the relationship is developed first and the business flows from the … Read More

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Dec 05

The Janus Face of International Marketing – Part 4 (Final)

It’s not personal. Distance makes the heart grow fonder, it is often said. But in international marketing, distance can also mean abdication of responsibility. Marketers sometimes clearly demonstrate their desire not to know—for example, by appointing a middleman about whose … Read More

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Dec 02

The Janus Face of International Marketing – Part 3

Winner takes all. One key Western marketing dimension is the glory of victory in competition. Such an adherence to victory often means that, akin to Atilla’s hordes of yesteryear, there is no mercy for the vanquished. Not everywhere are such … Read More

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Nov 30

Export Promtion Rationale – full text version

Here is the full text, at the end of this text is a link with the full text in pdf format. Please Enjoy! A RATIONALE FOR EXPORT PROMOTION Prof. Michael R. Czinkota Exports are important. Yet, why should firms be … Read More

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