Sometimes even rankings can be Christmas presents

GoogleRankingCongratulations to Professor Dr. Michael R. Czinkota on being recognized as one of the world’s leading authors on international business and marketing for publications during the period 1980-2015! Throughout the 35 years, Professor Czinkota has always stayed in the top 20 of the prolific authors list from different sources.

“An analysis of significant contributions to the international business literature” in the Journal of International Business Studies rated Professor Czinkota among the top 3 most prolific authors worldwide, 1980-1989.

An analysis in the Asian Pacific Journal of Management ranked Professor Czinkota as #4 in the Journal of World Business, #7 in the Journal of International Marketing and #14 in all 6 leading business journals in the world for the time period 1996-2006.

More recently, Professor Czinkota was recognized among the top 8 pioneering researchers in international marketing around the world. He was also ranked among the top 20 most prolific international marketing authors during the period 1995-2015 in an anthology by Leonidou, Katsikeas, Samiee and Aykol. (2018)

In December 2017 – right before Christmas, Professor Czinkota occupied the first place of Global Google citations for export promotion and export management. He also ranked in second place for trade policy and place 8 for International Marketing, which is an exciting present for Christmas.

Professor Czinkota teaches at the McDonough School of Business of Georgetown University and at the Kent Business School, University of Kent. He was awarded the Significant Contribution to Global Marketing award by the American Marketing Association in 2007. Professor Czinkota is the co-author of International Marketing, 10th Edition, Cengage (with I. Ronkainen); International Business, 8th Edition, Wiley (with I. Ronkainen and M. Moffett) and Fundamentals of International Business, 6th Edition, (with I. Ronkainen and M. Moffett), Wessex. His blog also was named the third most successful international business blog.

Religions, Christmas, and International Marketing

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Historically, the religious tradition in the United States, based on Christianity and Judaism, has emphasized hard work, thrift, and a simple lifestyle. These religious values have certainly evolved over time; many of our modern marketing activities would not exist if these older values had persisted. Thrift, for instance, presumes that a person will save hard-earned wages and use these savings for purchases later on. Today, Americans take full advantage of the ample credit facilities that are available to them. The credit card is such a vital part of the American lifestyle that saving before buying seems archaic. Most Americans feel no guilt in driving a big SUV or generously heating a large house.

Christmas is one Christian tradition that remains an important event for many consumer goods industries in all Christian countries. Retailers have their largest sales around that time. However, Christmas is a good illustration of the substantial differences that still exist among even predominantly Christian societies. A large U.S.-based retailer of consumer electronics discovered these differences the hard way when it opened its first retail outlet in the Netherlands. The company planned the opening to coincide with the start of the Christmas selling season and bought advertising space accordingly for late November and December, as retailers do in the United States. The results proved less than satisfactory. Major gift giving in Holland takes place, not around December 25, Christmas Day, but on St. Nicholas Day, December 6. Therefore, the opening of the company’s retail operation was late and missed the major buying season.

From a marketing point of view, Christmas has increasingly become a global phenomenon. For many young Chinese, Christmas is not regarded as a religious holiday but simply represents “fun.” Fashionable bars charge up to $25 for entrance on Christmas Eve, and hotel restaurants charge $180 for a Christmas Eve function. The week around Christmas is the top grossing week for movie theaters in China, as young Chinese head out to theaters together instead of watching pirated DVDs at home. Santa Claus is increasing in popularity in the predominantly Sunni Muslim country of Turkey. In Istanbul shopping centers, children stand in line to sit on Santa’s lap and ask for gifts. Stores sell Santa suits and statues.

With billions of people celebrating Christmas and exchanging wishes of peace, perhaps we will see at least some of the inspired and faithful take personal steps which reduce the barbarities which humanity commits against itself in the many ongoing wars. Also, a time of remembrance of the difficult travels of Joseph and Mary, with Jesus soon to be born, might help us soften our stance against refugees and migrants in the world. Remember, we all – but for the mercy of God- could be the ones looking for succor and support.

Here is a holiday greeting from Prof. Czinkota and Prof. Skuba.

Merry Christmas!

Georgetown First Year Seminar – Final Presentation

With help of a course specific editorial board, each student in FYS write a draft editorial during the semester, and made it a final public editorial and delivered a 4-minute presentation on the November 29th session of the course. During the session, students showed their innovation and great presentation skills. The editorial board members gave their insightful opinions and suggestions on the topics. Professor Czinkota also prepared a sweet Certificate of Appreciation to all the editorial board members for their generous contribution to the course.

unnamed2Students in FYS develop an editorial which tackles an institutional trade issue relevant to them. These editorials can take any form of dissemination ranging from print instruments, social media, or Youtube films. The work can include an assessment of government and taxpayer expenditure on a trade related measures. Or it can represent the impact of government actions on corporate trade conditions. The first editorial draft is handed in for comment by and discussion with the instructor and the editorial team on Oct. 11. Subsequently, after discussion, the goal is to produce one cohesive, brief and insightful commentary which is postable or publishable for mail-out. Each student collaborated with the editorial board, the coaches and professor.

Editorial Board Members: Thank you very much for taking time sharing your unique insights and experience to the students. Your advice has greatly inspired them to take a deeper view in the subject matter and beyond. Your kind talk would always be remembered by the students.

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Thank you again for the 5 amazing editorialists: (from left to right)

Molly Fleenor
Assistant Director of Communications
Georgetown University McDonough School of Business

Joana Godinho
Guest Producer
CGTN/CCTV News

Nicolette Hurd
Consultant
The McCormick Group

Jennifer Boettcher
Business Information Consultant
Georgetown University

Glenn Morel
CEO & Founder
AVID Productions

 

Ambassador Jaeger and Christian Forstner at the First Year Seminar

As we are heading to the end of our Fall semester seminar, we have still three more guests to come and talk to students at the Georgetown McDonough School of Business. Yesterday, Nov. 15th, we had the pleasure to hear from two of these guests: Mr. Christian Forstner and Ambassador Kurt Jaeger.

Mr. Forstner is the Director of the Hanns Seidel Foundation’s Washington D.C. office, working with interested partners across the political spectrum to promote strong German-American ties. Part of his responsibilities is to facilitate high-level political dialog between German and American, covering topics such as international trade policy and transatlantic security and defense policy.

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Mr. Forstner first started working at the Hanns Seidel Foundation in 2000, as Director at Moscow’s office. He also served the EU Commission as a Team Leader for the Technical Assistance to the Commonwealth of Independent States (TACIS) project.

Mr. Forstner has a master’s degree in Political Science, European History and Russian Literature from University of Munich and Moscow University of Foreign Languages, and developed several publications on EU affairs, security policy, and Russian and U.S. politics.
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Ambassador Kurt Jaeger was appointed to the United States in August of 2016. He has over 25 years of experience in international regulatory affairs,

Mr. Jaeger was Ambassador of Liechtenstein to the European Union (EU) and Belgium from 2010 to 2016. Previously, he worked at the Swiss Federal Office for Civil Aviation for six years, being responsible for international air transport regulation and policy, and then became Executive Assistant to the Director General for Civil Aviation.

Before becoming Ambassador, Mr. Jaeger was also elected as one of three members of the Board of the European Free Trade Association (EFTA) Surveillance Authority in charge of monitoring and enforcing the application of EU law in the European Economic Area (EEA) by the three EFTA-States Iceland, Liechtenstein, and Norway.

Ambassador Jaeger has a degree from the University of Fribourg, Switzerland, with a license en droit and with an LL.M. from McGill University, Montreal.

To know more about the First Year Seminar previous guests, please click here.

Visitors from Iceland

This week, we have very special visitors from Iceland here at the Georgetown McDonough School of Business. The group is headed by Dr. Svala Guðmundsdóttir, associate professor at the University of Iceland, and is formed by other faculty members from the University of Iceland, business executives and government officials. 

The idea of their visit is to promote good discussions, share new insights and have constructive dialogue about main current topics in business.  

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Five lectures are planned for the group, including my presentation about International Trade and Policy. Other subjects covered are Corrupt Practices Act by Prof. Thomas Cooke; Entrepreneurship by Prof. Alyssa Lovegrove; International Marketing by Prof. Charles Skuba; and Global Management by Prof. Jozsef Szamosfalvi.

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