I’m pleased to announce the publication of my new book! Marketing Management: Past, Present, and Future is now available for pre-order on Amazon. Please check out the link to purchase it down below.
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles, and futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding, and future application.
Dear Colleagues I am pleased to have been selected for the 50 Year JIBS Silver Award. Here is the letter of notification.
As Managing Editor of JIBS, it is my great pleasure to inform you that the AIB Executive Board has awarded you the JIBS Silver Medal, as a formal recognition of your intellectual contributions published in the journal. More specifically, the Silver Medal has been awarded to a small number of IB scholars who have published at least 5 significant papers in JIBS during the first 50 years of its existence (we excluded book reviews, as well as other more minor contributions such as letters or short syntheses of papers in introductions to special issues).
The Silver Medals will be given to the Awardees at the AIB Conference in Copenhagen in June 2019.
Please do let me know at your earliest convenience whether you can attend the JIBS celebration event on Tuesday, June 25, and please do include Dr. Ayesha Malhotra (email@example.com), our associate for this special occasion, in your response. All the details of the event are provided in the attachment to this email.
In this newest video, Professor.Czinkota speaks about how the book was written in short chapters with witty illustrations enabling the reader to digest a little information at a time and wake up the smartest person in the room.
Why does a Georgetown University professor write about the soul and international business? Because they’re closely interlinked! An analysis of a new world, terrorism, the future of trade, and the search for the soul are what you find in this book. “In Search for the Soul of International Business”, by Michael Czinkota hits the shelves just when needed most, given new environments, new approaches, new emotions and new commitments. “I consider the soul the center of our aspirations and inspirations. Loss of soul typically connotes death. Maintaining a soul offers a reference point and stability. For one’s progress in thinking I aim to supply both content and context.”Author Bio: Professor Michael R. Czinkota teaches international marketing and business at the McDonough School of Business of Georgetown University and the University of Kent in Canterbury. He served in the U.S. government as the Deputy Assistant Secretary of Commerce, as head of the U.S. Delegation to the OECD Industry Committee in Paris and as senior trade advisor for Export Controls. Over the past 30 years he is consistently listed in every international marketing and business ranking as a top 20 author. He is a distinguished fellow of the Academy of Marketing Science and of the Chartered Institute of Marketing. He received the AMA Lifetime Achievement Award in 2007. The Universidad Ricardo Palma of Lima. Peru named its new International Marketing School after Czinkota. Book Info: Trade and globalization inundate us with constant information, new concepts, and endless data. Individuals are caught in the whirl-wind of a fast-paced world, often without the ability to stop and think, particularly when it comes to issues of the soul. With a foreword by Ambassador Dr. László Szabó ,a preface by the Rev. Horkan, and the humorous yet pensive illustrations by award-winning cartoonist David Clark, this book jumpstarts the reader’s ability for a comprehensive understanding of pressing international business and trade issues and their linkage to the soul. “In Search for the Soul of International Business”, by Michael Czinkota hits the shelves just when needed most, given new environments, new approaches, new emotions and new commitments.