British Prime Minister Theresa May, the first foreign leader that President Trump has hosted at the White House, joined Trump in a joint press conference at the White House on January 27th. In addition to discussing NATO and trade, Trump was asked about his relationship with Mexico and his views on the use of torture.
This book presents “the best of 2016” about the core issues of international business, explained and analyzed within 750 words. It is hardly possible to read everything and be informed about what is happening in this world. This compilation of articles and editorials by Professor Czinkota, which were published in news media worldwide, contains thoughtful insight into key dimensions of international business and trade. The vast array of themes—ranging from terrorism to business strategies in developing countries—reflect how international business reaches every corner of our world today. This volume makes much of this complexity more accessible by presenting the topics, its analysis and controversies, and possible new directions in a few pages—just enough for bed time reading so that when you wake up, you will be the smartest person in the room.
Only the first two articles introducing the sections are longer, since they set the stage for everything subsequent. Normally people expect medicine to taste bad. Insofar one might think of this first longer article; however, the article is fun to read and gives a general overview which will make you understand future issues.
II Let the Body Catch Up with the Soul
Instead of widening the girth of the four business pillars, we should consider to connect them all with a seat which improves comfort and reach. It may be time to combine the doctrine of capitalism with the insights of wisdom and philosophy. We believe the connection represents the soul of business.
Let the Soul Catch up with the Body of Business
I. Innovation Disruption and the Imperative of Curative Marketing
More than 7 decades ago, Joseph Schumpeter regaled us with the concept of creative disruption. He presented successful innovation as only temporary market power, threatening the profits of old firms, yet facing the pressure of new competitors beginning to commercialize their own inventions. Such cyclicality was taken on in greater detail by various subfields in business and society and delivered high explanatory value. Consider the “wheel of retailing” which Stanley Hollander described in the late 1950’s with firms starting at the bottom of the wheel and moving up in terms of services and pricing until they are transitioned out from the wheel by more efficient competitors. Today, the disruption has become more broad scoped with new entrants and their disruptions coming not just from the same industry or even from similar business models.
Prof. Dr. Michael Czinkota and Dr. Valbona Zeneli
Globalization, trade and investment deserve our ”Thank You” for their achievements. Yes, currently, in Europe and the United States, popular discontent is forcefully expressed. An introvert trend has emerged, fed by nationalism, populism, xenophobia and anti-globalization rhetoric.
Globalization is not new; it has existed for centuries. What is different today is the speed of globalizing the world, made possible by new technologies, transportation networks, media, and international marketing. Many claim that never before in history has there been so much evidence about strong opposition to globalization. However, any comparison with the past is highly inaccurate. Only few records of resistance to globalization have been preserved for us today.