Sometimes even rankings can be Christmas presents

GoogleRankingCongratulations to Professor Dr. Michael R. Czinkota on being recognized as one of the world’s leading authors on international business and marketing for publications during the period 1980-2015! Throughout the 35 years, Professor Czinkota has always stayed in the top 20 of the prolific authors list from different sources.

“An analysis of significant contributions to the international business literature” in the Journal of International Business Studies rated Professor Czinkota among the top 3 most prolific authors worldwide, 1980-1989.

An analysis in the Asian Pacific Journal of Management ranked Professor Czinkota as #4 in the Journal of World Business, #7 in the Journal of International Marketing and #14 in all 6 leading business journals in the world for the time period 1996-2006.

More recently, Professor Czinkota was recognized among the top 8 pioneering researchers in international marketing around the world. He was also ranked among the top 20 most prolific international marketing authors during the period 1995-2015 in an anthology by Leonidou, Katsikeas, Samiee and Aykol. (2018)

In December 2017 – right before Christmas, Professor Czinkota occupied the first place of Global Google citations for export promotion and export management. He also ranked in second place for trade policy and place 8 for International Marketing, which is an exciting present for Christmas.

Professor Czinkota teaches at the McDonough School of Business of Georgetown University and at the Kent Business School, University of Kent. He was awarded the Significant Contribution to Global Marketing award by the American Marketing Association in 2007. Professor Czinkota is the co-author of International Marketing, 10th Edition, Cengage (with I. Ronkainen); International Business, 8th Edition, Wiley (with I. Ronkainen and M. Moffett) and Fundamentals of International Business, 6th Edition, (with I. Ronkainen and M. Moffett), Wessex. His blog also was named the third most successful international business blog.

Religions, Christmas, and International Marketing

[ File # csp1391347, License # 1242676 ] Licensed through http://www.canstockphoto.com in accordance with the End User License Agreement (http://www.canstockphoto.com/legal.php) (c) Can Stock Photo Inc. / karenr

Historically, the religious tradition in the United States, based on Christianity and Judaism, has emphasized hard work, thrift, and a simple lifestyle. These religious values have certainly evolved over time; many of our modern marketing activities would not exist if these older values had persisted. Thrift, for instance, presumes that a person will save hard-earned wages and use these savings for purchases later on. Today, Americans take full advantage of the ample credit facilities that are available to them. The credit card is such a vital part of the American lifestyle that saving before buying seems archaic. Most Americans feel no guilt in driving a big SUV or generously heating a large house.

Christmas is one Christian tradition that remains an important event for many consumer goods industries in all Christian countries. Retailers have their largest sales around that time. However, Christmas is a good illustration of the substantial differences that still exist among even predominantly Christian societies. A large U.S.-based retailer of consumer electronics discovered these differences the hard way when it opened its first retail outlet in the Netherlands. The company planned the opening to coincide with the start of the Christmas selling season and bought advertising space accordingly for late November and December, as retailers do in the United States. The results proved less than satisfactory. Major gift giving in Holland takes place, not around December 25, Christmas Day, but on St. Nicholas Day, December 6. Therefore, the opening of the company’s retail operation was late and missed the major buying season.

From a marketing point of view, Christmas has increasingly become a global phenomenon. For many young Chinese, Christmas is not regarded as a religious holiday but simply represents “fun.” Fashionable bars charge up to $25 for entrance on Christmas Eve, and hotel restaurants charge $180 for a Christmas Eve function. The week around Christmas is the top grossing week for movie theaters in China, as young Chinese head out to theaters together instead of watching pirated DVDs at home. Santa Claus is increasing in popularity in the predominantly Sunni Muslim country of Turkey. In Istanbul shopping centers, children stand in line to sit on Santa’s lap and ask for gifts. Stores sell Santa suits and statues.

With billions of people celebrating Christmas and exchanging wishes of peace, perhaps we will see at least some of the inspired and faithful take personal steps which reduce the barbarities which humanity commits against itself in the many ongoing wars. Also, a time of remembrance of the difficult travels of Joseph and Mary, with Jesus soon to be born, might help us soften our stance against refugees and migrants in the world. Remember, we all – but for the mercy of God- could be the ones looking for succor and support.

Here is a holiday greeting from Prof. Czinkota and Prof. Skuba.

Merry Christmas!

Our finalist team for the case study project designing a campaign for a non for profit

Congratulations to our amazing team for an amazing case competition and for all the hard work that you put in to make this project a success. Well done and congrats all teams for their splendid efforts.

Here is a picture of our semi-final winning team with Ambassador Kurt Jaeger. From left to right:

Claudia Crivello, Noor Darwish, Ambassador Kurt Jaeger, Georgia Weathers, William O’Brien, Nick O’Brien
WechatIMG201

Georgetown First Year Seminar

I am delighted to have Ing. Jaroslava Pokorna Jermanová, who is the governor of the Central Bohemia Region of Czech Republic to our seminar. It’s such an honor to listen to her insights and the students all learned a lot from yesterday’s session.

WechatIMG143unnamed WechatIMG142Brief Work profile:

      • November 2016 elected by the governor of the Central Bohemia Region from October 2016 the representative of the Central Bohemia Region for the YO 2011 movement
      • 2014 until now the representative of Benešov and from 2016 the city councilor
      • November 2013 until now the deputy chairman of the Chamber of Deputies
      • October 2013 until now Member of the Parliament of the Czech Republic
      • 2007-2008 employee of ROP Central Bohemia
      • 2004-2008 representative of the Central Bohemian Region for ODS
      • 2002-2006 Mayor Krhanic in Benesov

Over the years, she has been employed by several private companies including a family enterprise to produce furniture, and before 2014 she was an advertising and marketing executive. She also founded the Women’s Academy, which aims to attract more women into politics.

Georgetown First Year Seminar Guest Speakers

I am delighted to have more key experts and guest speakers coming to my seminar.

Most recently we had

Katja Bullock
Special Assistant to the President for Presidential Personnel

 

Picture1Katja holds the same position and duties under Presidents Reagan, Bush 41 & 43 and now for President Trump. She is the Operations Officer in the Office of Presidential Personnel, responsible for all non-career appointments. Katja directs the Correspondence Unit, the Resume Management Group, as well as the clearance and nominating process of all presidential appointments in the Federal Government.

Professor Czinkota is very grateful for the visit of Katja, a key decision maker in White House
appointments. While high ranking politicians and public servants can get a few minutes with Mrs. Bullock, we had her for a full hour.

Frank Vogl

Co-founder Transparency Intl and the Partnership for Transparency Fund

IMG_5082 IMG_5075

Frank Vogl is the co-founder of two leading international non-governmental organizations fighting corruption — Transparency International and the Partnership for Transparency.  He teaches a graduate course on “Corruption, Conflict and Security” at Georgetown University; writes frequently on U.S. and international corruption for The Globalist; and, lectures extensively.  Frank is also a specialist in international economics and finance with more than 45 years of experience in these fields.