¡Estudios Académicos Sobre Marketing Internacional! ¿Por Qué Es Importante?

The following is the third part of Professor Michael Czinkota’s editorial, “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”.

To find the first and second part of this editorial visit Marketing Internacional y Su Importancia! y Marketing Internacional – ¿Cuales Son Los Beneficios?, respectively.

To access part 3, click here.

Continue to visit Professor Michael Czinkota’s blog to view the following installments of “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”.

Marketing Internacional – ¿Cuales Son Los Beneficios?

As promised, the following is the second part to “Marketing Internacional Curativo: Nuevo Enfoque en el Campo” by Professor Michael Czinkota.

This segment takes a further look at the benefits of International Marketing amongst businesses and their employees.

To read part 2 of “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”, click here.

To access part 1 of this editorial visit ¡Marketing Internacional y Su Importancia!

Stay tuned to Professor Michael Czinkota’s Blog for the 3rd installment of “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”.

¡Marketing Internacional y Su Importancia!

The following is the first installment of Professor Michael Czinkota’s  article “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”.

In this segment, the importance of international marketing is touched on. It has not only led to the accumulation of benefits amongst consumers but also entire countries, businesses and their employees.

You can find the rest of part 1 in Spanish here.

Coming soon: The second installment of Professor Michael Czinkota’s “Marketing Internacional Curativo: Nuevo Enfoque en el Campo“. Stay tuned.