Category Archives: Misc.

Apr 27

It’s Georgetown Day Today, April 27, 2012

Here are few photos taken today in Washington D.C. in celebration of the 2012 Spring Semester Georgetown Day. I am with my wife Ilona, Prof. Ronkainen (International Business and Marketing Professor), Prof. Cooke (Business Tax and Law Professor), Ireene Leoncio (International Graduate Student from Philippines) and Rune Kjerri (International Student Intern from Denmark) Read More

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Mar 30

AMA Global Marketing SIG Expert Forum on “International Marketing and Entrepreneurship: From Theory to Practice”

Photos from the conference! Created with Admarket’s flickrSLiDR.

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Mar 22

Global Call Center Industry Rises in the Philippines

The Philippines is a small island nation located between the Pacific Ocean and the South China Sea. Its geography, climate and large labor force has allowed it to focus on the agriculture and manufacturing sector throughout the past decades. Because … Read More

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Mar 21

Continue to Grow and Profit From Your Business!

Financial Times Presents: Investing in a Sustainable Future March 29, 2012 Hudson, New York Now in its 4th year, the Financial Times’ Investing in a Sustainable Future conference is a must-attend for investors interested in learning what the leaders of … Read More

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Mar 13

Trabajando en la Redefinición del Marketing Internacional – Hacer Cosas Correctamente y Hacerlo Correcto

In “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”, Professor Michael Czinkota addresses different ways in which the redefinition of International Marketing can be worked with. He classifies them into four groups: The context in the field, the world and … Read More

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Mar 07

Claiming Ownership of the Problems Caused Through Marketing

The following is the second installment from Professor Michael Czinkota’s  editorial, “Curative International Marketing: The Next Step Up.” “Curative international marketing accepts responsibility for problems which marketing has caused. It then uses marketing’s capabilities to analyze, to set things right … Read More

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Mar 01

¡Estudios Académicos Sobre Marketing Internacional! ¿Por Qué Es Importante?

The following is the third part of Professor Michael Czinkota’s editorial, “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”. To find the first and second part of this editorial visit Marketing Internacional y Su Importancia! y Marketing Internacional – ¿Cuales … Read More

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