Donald Trump- Economic Fright or Miracle? (in German)

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After a heated and arduous election campaign, it is clear that Donald Trump has won the race for the US presidency. The candidate, who is particularly striking in the election campaign with outrageous speeches and full-bodied announcements, promised to create 25 million jobs, invest massively in the infrastructure, and re-establish trade agreements. So what is coming to the US? Foreclosure and isolation, new tariffs and exploding state debts – How many expert prophesies are there? Will Trump lead to an economic catastrophe or a new miracle? And who are actually Trump’s economic policy consultants? Astrid Petermann discusses with Michael Czinkota, a professor at the Georgetown University in Washington and Valentin Hofstätter, analyst and US expert at Raiffeisen Research, in the Austrian economic magazine SALDO.

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Why International Marketing strengthens Freedom

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Source: www.dreamstime.com

You may ask what freedom has to do with international marketing. Freedom is about options. If there is no alternative, there is no freedom. A true alternative provides the opportunity to make a decision, to exercise virtue. In the blaze of the klieg lights, it is easy to make the “right’’ decision. at is not an exercise in virtue, because real alternatives arr effectively removed. e true selection among alternatives takes place in the darkness of night when nobody is looking.

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Anti-Corruption War: Western Ways Doomed to Fail

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Co-authors: Anna Astvatsatryan, Michael R. Czinkota

In November of 2014, leaders of the Group of Twenty (G20) vowed to implement an anti-corruption action plan. Although the proposed strategies might improve the situation for G20 member states, using the same toolkit will not work in the developing world. One needs to take into account culture, traditions, and historical circumstances, when crafting anti-corruption strategies for the developing world.

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Counterfeiting, Software Piracy, and Terrorism

Counterfeiting is a common form of corruption and cost businesses well over US $1 trillion in 2008. One of the most highly scrutinized areas of counterfeiting in today’s business world is the theft of intellectual property. Intellectual property is the ownership of ideas, as well as the control over the tangible or virtual representation of those ideas. The piracy of this intellectual property has become a major form of illegal business.

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Sailors On the Ship Europa: No Easy Cruise Ahead

They say more marriages might survive if the couple realized that sometimes the better comes after the worse. Unfortunately, political partners tend to have little patience and loyalty. We have seen the referendum in Scotland that nearly tore the United Kingdom asunder. Now the British exit (BREXIT) from the European Union is rearranging the deck chairs on the ship Europa.

While sailors on the ship, marketers do not have the captain’s power to change the game, but they can help to achieve a less painful adjustment by understanding and preparing for the major transformations and significant effects in marketing on both sides of the Atlantic.

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