Category Archives: Trade Policy

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Jul 05

Are International Standards Important?

Posted on July 5, 2010 by Michael Czinkota

Durability and quality often come into play when a company can’t compete on price alone. Government and consumer panel endorsements often provide an important competitive advantage.  Exporters are also realizing that they have to meet international quality standards to compete … Read More →

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Jul 01

Episode 10, Part 2 – Ambassador Frank Lavin Interview

Posted on July 1, 2010 by Michael Czinkota

In our second installment my colleague Charles Skuba continues the interview with Ambassador Frank Lavin who among other roles, is very involved in the U.S. Pavilion at the Shanghai Expo, which is the largest world’s fair in history. In this … Read More →

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Jun 30

Episode 10 – Ambassador Frank Lavin Interview, Part 1

Posted on June 30, 2010 by Michael Czinkota

Recently my colleague Charles Skuba sat down with Ambassador Frank Lavin who among other roles, is very involved in the U.S. Pavilion at the Shanghai Expo, which is the largest world’s fair in history.  In this first segment of this … Read More →

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Mar 30

Special Video Episode 2: Liechtenstein Foreign Minister

Posted on March 30, 2010 by Michael Czinkota

In a special Episode 2 of Marketing and Strategy, Foreign Minister of Liechtenstein, Aurelia Frick, addresses my class discussing international business and her home country. Part 1 Part 2 Part 3 Thanks for watching and look forward to Episode 3 … Read More →

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