Journal Articles

“Balance trade by boosting exports through government promotion”, The Hill, Jan 2017

“Brexit and the age of isolationism”, American Marketing Association,50(9), 20, Oct 2016

New rules of engagement: understanding TTIP and TTP”, American Marketing Association, Volume 50, Issue 7, July 2016

International marketing after macro disruption”, (with Enke Margit), American Marketing Association, Volume 50, Issue 1, Jan 2016

Securing America’s international business future”, (with Peter R Dickson), American Marketing Association, Volume 49, Issue 4, April 2016

“Marketing innovation: A consequence of competitiveness”, (with Suraksha Gupta, Naresh K Malhotra, Pantea Foroudi), Journal of Business Research, 2016

“The local brand representative in reseller networks”, (with Suraksha Gupta, Naresh K Malhotra, Pantea Foroudi), Journal of Business Research, 2016

“How Companies Can Befriend a Trend,” (with M. Schrader), American Marketing Association, 2015

“The Honorable Merchant in International Marketing: An Ancient Concept Truly Needed,” (with K. Boeckmann), Thunderbird International Business Review, 2015

“The Honorable Merchant and Customer Trust: Key Dimensions for International Business Success,” Thunderbird International Business Review, 2015

“Rounding out the Marketing Discipline’s Customer Support Function with the Integration of Curative International Marketing,” (with H.R. Kaufmann), Always Ahead in Marketing, 2015

“A concerted effort to transfer knowledge within European MNCs,” (with D. Bengoa, H.R. Kaufmann, M. Schrader), European Journal of International Management, 2015

“An academic assessment of international trade shows”, (with I. Ronkainen), American Marketing Association, 49(4), 24, Apr 2015

“B2B and internal relationships and curative international marketing: A Polish Case Study,” (with H.R. Kaufmann, M. Zakrzewski), Industrial Marketing Management, 2015

“Innovation in Developing Economies,” (with I. Ronkainen), American Marketing Association, 2015

“Key Determinants of Retail Internationalization: Do Institutions Matter?,” (with S. Marinova, A.C. Samli, Z. Jiang), Institutional Impacts on Firm Internationalization, 2014

Success in the battle against counterfeits”, (with I. Ronkainen), American Marketing Association, Volume 48, Issue 10, Oct 2014

“An International Perspective on Commodity Marketing” (with Dr. Margit Enke). Springer Link. April 16, pp 405-419, 2014

“Building global ‘trust bridges’”, American Marketing Association, Volume 48, Issue 7, 2014

The Relationship Between Legitimacy, Reputation, Sustainability and Branding for Companies and Their Supply Chains” Industrial Marketing Management Volume 43, Issue 1, January 2014, Pages 91–101 with Hans Ruediger Kaufmann and Gianpaolo Basile, 2014

“Achieving ‘Glocal’ Success”, (with I. Ronkainen), American Marketing Association, Volume 48, Issue 4, 2014

A Contextual Analysis of Legal Systems and their Impact on Trade and Foreign Direct Investment,” (with C. Skuba), Journal of Business Research, Pages 2207–2211, 2014

International Marketing: An Imperative for Southeast Europe” (with V. Zeneli) Security Insights, 10,4, George Marshall Center for Security Studies, Garmisch, 2014

Internationalization in Marketing – from theory to practice by means of a Delphi Study” (with A. Pinkwart) , Thunderbird International Business Review, 56,1, 2014, 5-10

Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation,” (with T.C. Melewar and S. Gupta), Journal of World Business, 48,3, 2013, 182-186 

Embedding Sustainability into Brand Knowledge and Brand Value for Brand Differentiation”, with S. Gupta and T.C. Melewar), Journal of World Business,48, 3, 2013, 287-296

Corporate Branding and Brand Building during Economic Adjustment,” (with Ruediger Kaufmann, Demetris Vrontis, and Hadino Alvin), Journal of Product and Brand Management, 21,3, 2012, 192-204 Article of the year award

Release the Constraints: Working to Solve the Problems of Expert Financing in Troublesome Times,” (with D. Griffith) Business Horizons, 2012, 55, 251-260

Kotler and International Marketing: An Analysis of Contribution, Foresight, and Shaping of the Field” (with C. Skuba), in: Legends in Marketing: Globalization and International Marketing Competition, (with C. Skuba), Sage Publications, London, 2012, 185-198

International Business Research and the new Role of Universities: There is Sunshine Above the Clouds”, (with Andreas Pinkwart) Thunderbird International Business Review, March 2012, 54, 2, 253-261

“Marketing internacional curativo: Un nuevo enfoque en la disciplina,” Tradición y Aula Palma, 2, 11, December 2011.

Wine Marketing: A Framework for Consumer-centered planning.” (with Demetris Vrontis and Alkis Thrassou) Journal of Brand Management, December 2010, 18, 245-263.

The People Dimension in International Modern Marketing: Neglected but Crucial,” (with J. Samli), Thunderbird International Business Review, August 2010.

Terrorism and International Business: A Research Agenda, (with G. Knight, P. Liesch, J. Steen), Journal of International Business Studies,45,1, 2010.

The Effects of Terrorism on International Marketing” (with G. Knight), Glocal Marketing, (S. Andersson and G. Svensson eds.), Lund, Studentlitteratur, 2009, 361-371

Trends and Indications in International Business: Topics for future research“, (with I. Ronkainen),  Management International Review, 49,2, 2009, 249-265

Foreign Market Entry Mode of Service Firms: The Case of U.S. MBA Programs“, (with D. Grossman, R. Javalgi, N. Nugent), Journal of World Business, 44,2009, 274-286

Managing Internationally in the Face of Terrorism Induced Uncertainty”, (with P. Liesch, J. Steen and G. Knight) in Handbook of 21st Century Management, Sage, 2008, 200-208

The Remarkable Performance of International Marketing in the Second Half of the 20th Century”, (with J. Samli), European Business Review, Vol. 19, 4, 2007, 316-331

Towards an understanding of terrorism risk in the MNE”, (with G. Suder), Multinational Business Review, 13, 3, April 2007.

The Contagion of International Terrorism and its Effects on the Firm in an Interconnected World,” (with Peter Liesch, John Steen, and Gary Knight) Public Money and Management, November 2006, 1-8.

Problematizing the internationalization decision: terrorism-induced risk”, (with P. Liesch, John Steen, and Gary Knight) Management Decision, 44, 6, 2006, 809-823.

Academic Freedom for All in Higher Education: The Role of the General Agreement on Trade in Services,” Journal of World Business, 41, 2, 2006, 149-160.

A Forecast of International Business and Trade Shifts” (with I. Ronkainen). Cuaderno de Negocios, Universidad de Uruguay, 2006, 2-14.

Positioning Terrorism in Management and Marketing: Research Propositions” (with G. Knight, P. Liesch and J. Steen). Journal of International Management, 11, 2005, 581-604.

Global Business Transitions: An Overview”, (with I. Ronkainen), Journal of Asia-Pacific Business, 6,2, 2005, 91-101

A Forecast of Globalization, International Business and Trade: Report from a Delphi Study”, (with I. Ronkainen), Journal of World Business, 40, 2, 2005, 111-123.

Managing the Terrorist Threat”, European Business Forum, (with G. Knight), 20, 2005: 42-45.

Freedom and International Marketing:Janis Joplin’s Candidacy as Patron of the Field”, Thunderbird International Business Review, January-February 2005, 1-13.

Terrorism and International Business: Conceptual Foundations”, (With G. Knight and P. Liesch), in: Terrorism and International Business, (G. Suder ed.) Cheltenham, Elgar 2004: 43-57.

An Analysis of the Global Position of US Manufacturing”, Thunderbird International Business Review, October 2003: 505-519.

An International Marketing Manifesto”, Journal of International Marketing (with I. Ronkainen) 11,1, 2003, 13-27.

“International Marketing” (With I. Ronkainen) in: Marketing: Best Practices 2nd Ed, Cincinnati, Thompson, 2002.

Export Promotion: A Framework for Finding Opportunity in Change,” Thunderbird International Business Review, May – June 2002: 315 – 324.

National Export Promotion, Emerging Issues in International Business Research (M. Kotabe and P. Aulakh, eds.), Northampton, MA, Elgar Publishing, 2002.

Entering the Japanese Market: A Reassessment of Foreign Firms’ Entry and Distribution Strategies,” (with M. Kotabe) Industrial Marketing Management, 29, 6, 2000; 483-491.

International Information Cross-Fertilization in Marketing: An Empirical Assessment,” European Journal of Marketing, 34, 15, 2000; 1305-1314. Winner, Article of the Year Award.

The Policy Gap in International Marketing,” Journal of International Marketing, 8, 1, 2000: 99-111.

Marketing’s Contribution to the Transformation of Central and Eastern Europe” (With Reiner Springer), Thunderbird International Business Review, 41, 1, 1999: 29-48.

Hungary in the Global Economy: Strategies for Improved Competitiveness,” European Business Journal, 10, 1, 1998, 39-45.

Die Internationale Geschäftstätigkeit im Nächsten Jahrzehnt: Ergebnisse einer Delphi-Studie”, (with I. Ronkainen), Der Ősterreichische Aussenhandel, 1997, 268-291.

Managementausbildung in Rußland unter den Bedingungen der Transformation zur Marktwirtschaft” (with R. Springer), der Markt, Zeitschrift fur Absatzwirtschaft und Marketing, 141, 1997, 51-62.

International Business and Trade in the Next Decade: Report from a Delphi Study,” (with Ilkka Ronkainen), Journal of International Business Studies, 28, 4, 1997; 827-844.

Russia’s Transition to a Market Economy: Learning about business,” Journal of International Marketing, Fall, 1997: 73-93.

A Marketing Perspective of the U.S. International Trade Commission’s Antidumping Actions: An Empirical Inquiry” (with M. Kotabe), Journal of World Business, 32, 2, 1997: 169-187

A Perspective of Marketing in Central and Eastern Europe,” (with H. Gaisbauer and R. Springer) The International Executive, 39, 4, 1997; 831-848.

The Effect of Export Promotion on U.S. Trade Performance: An Analysis of Industry Internationalization,” (with N. Wongtada), The International Trade Journal, 11, 1, Spring 1997:5-37.

Export Controls and Global Changes,” (with E. Dichtl), der Markt, 3, 1996, 148-155

How the U.S. Can Be Number One Again: Resurrecting the Industrial Policy Debate,” (with P. Dickson), Columbia Journal of World Business, 31, 3, Fall 1996: 76-87.

Export Controls:  Providing Security in a Volatile Environment,” (with E. Dichtl) The International Executive, 37, 5, 1995, 485-497.

Export Assistance: Another Look at whether we are supporting the best Programmes,” (with D. Crick), International Marketing Review, 12, 3, 1995: 61-72

Export/Import Marketing: Lessons for Domestic Marketers in: AMA Marketing Encyclopedia 2000, Chicago, American Marketing Association, 1995: 127-132.

The World Trade Organization – Perspectives and Prospects,” Journal of International Marketing, 3, 1, 1995: 85-92.