Research Insights Archive

September 1, 2011: Effective Research Techniques in an International Environment

July 22, 2011: Environmental Sustainability in Business

July 21, 2011: Environment, Conservation and Sustainability Issues

July 19, 2011: Negotiations in Other Countries: Part 1 of 2

July 18, 2011: AMA  Global Marketing Special Interest Group Annual Conference: Call for Papers

July 18, 2011: Appliance Preference in Vietnam

July 18, 2011: Creating a Global Presence: It Begins With Exporting

July 15, 2011: Diversify or Concentrate?

July 14, 2011: Learning More About the Global Consumer

July 14, 2011: Dove Products in China

July 11, 2011: What Drives Globalization? Part 4/4

July 11, 2011: Why International Marketing? Five Core Benefits Explain Key Rationale

July 5, 2011: What Drives Globalization? Part 3/4

June 27, 2011: What Drives Globalization? Part 2/4

June 22, 2011: What Drives Globalization? Part 1/4

June 13, 2011: If Only Global Firms Knew What They Know About Local Marketing

June 8, 2011: The International Marketplace: Product Innovation May Come Mainly from China

May 18, 2011: This is How to Make Manufacturing Grow

May 18, 2011: Embrace Innovation to Increase International Market Share

May 9, 2010: A New Era for Universities

May 4, 2011: Global Product and Brand Management

May 3, 2011: New Rules of Competition in a Sustainable and Interdependent World – ppt

May 2, 2011: How to Develop Global Products

April 11, 2011: Company Considerations

April 8, 2011: Japan’s Natural Disaster: The Importance of Global Supply Chain Management

February 25, 2011: International Information Sources: Part 2

February 23, 2011: International Information Sources: Part 1

January 27, 2011: Will There Be a Future U.S. Export Avalanche?

January 18, 2011: Publicity is Priceless but Unpredictable

December 13, 2010: Wine Marketing: A Framework for Consumer-Centered Planning

December 7, 2010: The Rising Cost of Freedom

November 29, 2019: Kim Hjelmgaard’s Article “Some U.S. College Students Look to the U.K.”

November 23, 2010: Exports and Innovation

November 1, 2010: Election Effects on International Business

August 30, 2010: The People Dimension in Modern International Marketing: Neglected but Crucial

July 5, 2010: Are International Standards Important?

June 7, 2010: Word of Mouth Still Sells Best

March 16, 2010: Cultural Considerations in Marketing Research

January 9, 2010: US Trade Policies Disadvantaged Companies

January 1, 2010: Retailers “Scream” Discrimination

November 22, 2009: Small Businesses Still Important

November 1, 2009: International Trade in Elephants

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