Tag Archives: Academy of Marketing Science

International Marketing and the Migrant-Owned Enterprise

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by Gary Knight, Michael Czinkota. Zaheer Khan

A hopefully interesting read! Please find the abstract of the published article along with the link to the full article below.

Abstract: We propose a research investigation on migrant-own businesses that undertake international marketing ventures. Migrant-owned firms contribute substantially to their adopted countries, and many launch international ventures, targeting their home countries and other international markets (Kerr and Kerr 2016; Light 2010; Saxenian 2002; OECD 2011; United Nations 2016; USAID 2009)

https://www.researchgate.net/publication/329225285_International_Marketing_and_the_Migrant-Owned_Enterprise_Research_Propositions_An_Abstract_Proceedings_of_the_2018_Academy_of_Marketing_Science_AMS_Annual_Conference

Research Award for Professor Czinkota

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Professor Michael R. Czinkota (jointly with Professor Ruediger Kaufmann) received the William R. Darden Award for Best Research Methodology, particularly for his work on “An Integration of the Curative International Marketing Construct”. The award was presented at the Academy of Marketing Science’s annual meeting in Orlando Florida.

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Meeting with Prof. Aldison Borges, President, Academy of Marketing Science and RC Professor, NEOMA Business School, Reims, France

with mickey mouse

Professor Czinkota receives congratulations and warm regards from Mickey Mouse in Orlando, Florida

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The document

Academy of Marketing Science- Call for Papers

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Please see below an announcement regarding the World Marketing Congress of the Academy of Marketing Science.  This is an excellent opportunity to present and learn about Marketing in Brazil, Russia, India, China, and South Africa. Submit your paper now.
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ACADEMY OF MARKETING SCIENCE

CALL FOR PAPERS

2012 World Marketing Congress ~ Cultural Perspectives in Marketing

August 28-September 1, 2012

Track “Marketing in the BRICS”

Co-Chairs: Gregory Kivenzor and Michael Czinkota

 Suggested topics:

  • analysis of BRICS market trends
  • comparison among BRICS markets and these with Western markets
  • cultural issues and their effect on marketing successes and failures
  • peculiarities of B2B and B2C marketing environment
  • marketing to the growing middle-class
  • marketing to consumers in the bottom of the pyramid
  • marketing luxury products in BRICS
  • marketing effects on ethics, sustainable practices and CSR
  • competition between MNCs and local players in BRICS
  • BRICS giants entering developed markets
  • teaching marketing disciplines in BRICS.

Other BRICS related topics will be considered.

Track co-Chairs foresee the use of different formats: competitive paper presentations, poster sessions, panel discussions, etc. General requirements to research papers are listed in the WMC Call for Papers: http://www.ams-web.org/cde.cfm?event=358103.

You are cordially invited to submit your research paper or special session proposal for this track to co-chairs:

Gregory Kivenzor gkivenzor@bifosllc.com

Michael Czinkota czinkotm@georgetown.edu

Submission Deadline: February 15, 2012

Co-Chairs are in a dialog with publishers and explore opportunities to publish academic research papers presented at the “Marketing in the BRICS” track.