Tag Archives: American Marketing Association

Mar 30

AMA Global Marketing SIG Expert Forum on “International Marketing and Entrepreneurship: From Theory to Practice”

Posted on March 30, 2012 by Michael Czinkota

Photos from the conference! Created with Admarket’s flickrSLiDR.

Posted in Conference, Misc. | Tagged American Marketing Association, business, Cancun, Charles J. Skuba, globalization, information, innovation, international, international business, international marketing, marketing, Marketing and Strategy, Mexico | Leave a comment

Mar 30

Ways to Expand Participation to Improve the International Marketing Field!

Posted on March 30, 2012 by Michael Czinkota

The role of truthfulness and simplicity within marketing were discussed yesterday in Setting Things Right Through Marketing! How Can Your Business Do It!. One other aspect to take into consideration is Expanding Participation. International marketing needs to be truly international … Read More →

Posted in Editorials | Tagged American Marketing Association, business, change, Charles J. Skuba, culture, curative, curative international marketing, economy, education, environment, expanding participation, global, globalization, information, innovation, international, international business, international marketing, marketing, Marketing and Strategy, markets, trade | Leave a comment

Mar 28

Reminder: AMA Global Marketing SIG Expert Forum, March 29 – April 1, 2012

Posted on March 28, 2012 by Michael Czinkota

Commencing tomorrow, March 29, 2012, the AMA Global Marketing SIG Expert Forum on “International Marketing and Entrepreneurship: From Theory to Practice” will be taking place in beautiful Cancun, Mexico, co-chaired by Dr. Andreas Pinkwart and myself. Attached you will find … Read More →

Posted in Conference, Current Events | Tagged AMA, AMA Global Marketing SIG Expert Forum, American Marketing Association, Business Practice, Business Theory, Cancun, education, Entrepreneurship, From Theory to Practice, global, information, international, international business, international marketing, International Marketing and Entrepreneurship, International Marketing and Entrepreneurship: From Theory to Practice, marketing, Marketing and Strategy, Mexico, practice, theory, Theory to Practice | Leave a comment

Mar 15

Trabajando en la Redefinición del Marketing Internacional

Posted on March 15, 2012 by Michael Czinkota

Over the past couple of days there have been various posts on Professor Michael Czinkota’s editorial article, “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”. The importance of International Marketing has been discussed both as an aspect of international business … Read More →

Posted in Editorials, International Business, Spanish | Tagged American Marketing Association, business, change, competition, conservation, culture, economy, education, environment, exports, geography, global, globalization, government, information, innovation, international, international business, international marketing, marketing, Marketing and Strategy, marketing internacional, markets, Spanish, trade | Leave a comment

Mar 13

Trabajando en la Redefinición del Marketing Internacional – Hacer Cosas Correctamente y Hacerlo Correcto

Posted on March 13, 2012 by Michael Czinkota

In “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”, Professor Michael Czinkota addresses different ways in which the redefinition of International Marketing can be worked with. He classifies them into four groups: The context in the field, the world and … Read More →

Posted in Editorials, International Business, Misc., Spanish | Tagged American Marketing Association, business, change, culture, economy, education, global, globalization, government, information, innovation, international, international business, international marketing, marketing, Marketing and Strategy | Leave a comment

Mar 09

Trabajando en la Redefinición del Marketing Internacional – Integración y Proximidad

Posted on March 9, 2012 by Michael Czinkota

Posted in Editorials, International Business, Spanish | Tagged American Marketing Association, business, change, competition, conservation, culture, economy, education, environment, global, globalization, government, information, innovation, international, international business, international marketing, Marketing and Strategy, marketing internacional, markets, negocios internacionales | Leave a comment

Mar 07

Claiming Ownership of the Problems Caused Through Marketing

Posted on March 7, 2012 by Michael Czinkota

The following is the second installment from Professor Michael Czinkota’s editorial, “Curative International Marketing: The Next Step Up.” “Curative international marketing accepts responsibility for problems which marketing has caused. It then uses marketing’s capabilities to analyze, to set things right … Read More →

Posted in Editorials, International Business, Misc. | Tagged American Marketing Association, business, change, competition, conservation, culture, economy, education, global, globalization, government, information, innovation, international, international business, international marketing, marketing, Marketing and Strategy, markets | Leave a comment

Mar 07

Trabajando en la Redefinición del Marketing Internacional – Verificar la Realidad: Observen el Mundo y sus Problemas

Posted on March 7, 2012 by Michael Czinkota

Posted in Editorials, International Business, Spanish | Tagged American Marketing Association, business, competition, conservation, culture, economy, education, global, globalization, information, innovation, international, international business, international marketing, marketing, Marketing and Strategy, markets | 2 Comments

Mar 06

Trabajando en la Redefinición del Marketing Internacional – El Contexto en el Campo

Posted on March 6, 2012 by Michael Czinkota

Posted in Editorials, International Business | Tagged American Marketing Association, book, business, conservation, culture, economy, education, global, globalization, information, international, international business, international marketing, marketing, Marketing and Strategy, marketing internacional, negocios internacionales | 3 Comments

Mar 05

“Curative International Marketing: The Next Step Up”

Posted on March 5, 2012 by Michael Czinkota

The following is the first installment of Professor Michael Czinkota’s editorial, “Curative International Marketing: The Next Step Up.” “2012 marks the 75th anniversary of the academic field of International Marketing. As the world was emerging from tariff wars, Collins reported … Read More →

Posted in Editorials, International Business | Tagged American Marketing Association, business, conservation, culture, economy, education, environment, exports, freedom, global, globalization, information, innovation, international, international business, international marketing, marketing, Marketing and Strategy, markets, United States | 1 Comment

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Tag Archives: American Marketing Association

AMA Global Marketing SIG Expert Forum on “International Marketing and Entrepreneurship: From Theory to Practice”

Ways to Expand Participation to Improve the International Marketing Field!

Reminder: AMA Global Marketing SIG Expert Forum, March 29 – April 1, 2012

Trabajando en la Redefinición del Marketing Internacional

Trabajando en la Redefinición del Marketing Internacional – Hacer Cosas Correctamente y Hacerlo Correcto

Trabajando en la Redefinición del Marketing Internacional – Integración y Proximidad

Claiming Ownership of the Problems Caused Through Marketing

Trabajando en la Redefinición del Marketing Internacional – Verificar la Realidad: Observen el Mundo y sus Problemas

Trabajando en la Redefinición del Marketing Internacional – El Contexto en el Campo

“Curative International Marketing: The Next Step Up”

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Video of the Day

Episode 18: J. Michael Farrell on the Panama and Suez Canals

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