Tag Archives: American Marketing Association

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Feb 01

American Marketing Association (AMA) Global Marketing Special Interest Group 2012 Conference Program

Posted on February 1, 2012 by Michael Czinkota

Here’s the Program for the American Marketing Association (AMA) Global Marketing Special Interest Group (SIG) 2012 Conference at Cancun, Mexico from March 29 to April 1, 2012. The conference theme is: “International Marketing and Entrepreneurship: From Theory to Practice” Click … Read More →

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Jul 18

CALL FOR PAPERS: “International Market Entry: From Theory to Practice”

Posted on July 18, 2011 by Michael Czinkota

Do you have something to say? Apply to next year’s AMA Global Marketing Special Interest Group’s Annual Conference  hosted from March 29th to April 1st, 2012 in Cancun, Mexico! This year’s theme is “International Market Entry: From Theory to Practice” … Read More →

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Aug 18

Abstract: Restructuring the Policy/Business Tangent

Posted on August 18, 2010 by Michael Czinkota

Professor Charles Skuba has presented preliminary research by him and Professor Czinkota on “Restructuring the Policy/Business Tangent” in a conference session titled “The Future of Globalization: Some Key Concerns and Possible Solutions” at the 2010 American Marketing Association Summer Marketing Educators’ Conference. We have posted an abstract of the presentation for your consideration and opinions.

Click to see it. Read More →

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Mar 19

Sources of New Growth – Marketing Management Column #3

Posted on March 19, 2010 by Michael Czinkota

Marketers should be aware of converting economies, growth industries and demographic segments.

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Dec 03

Marketing Management Column #2 – Part 2

Posted on December 3, 2009 by Michael Czinkota

A continuation of my second column in Marketing Management. Read it after the jump. Consumer Behavior Issues 1) Cultural adjustment. Our study revealed a seeming dichotomy in regard to cultural assimilation. While there is a strong belief that cultures around the … Read More →

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Nov 24

Marketing Management #2 – Part 1

Posted on November 24, 2009 by Michael Czinkota

The first part of my second column in Marketing Management. Read it after the jump. Here we present more issues which will shape the future of marketing management in the changing global business environment. These are the latest findings from a … Read More →

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Nov 08

Marketing Management Column #1 Part 2

Posted on November 8, 2009 by Michael Czinkota

A continuation of my first column in Marketing Management. Today’s column presents research on the dimensions which will shape the future of Global Marketing.Read it after the jump. INTERNATIONAL EXPERTS OFFER FUTURE GLOBAL TRENDS Globalization has revolutionized international marketing and … Read More →

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Nov 01

Marketing Management Column #1 – Part 1

Posted on November 1, 2009 by Michael Czinkota

/* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:”"; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:”Times New Roman”,”serif”;} The first of my columns in Marketing Management. Read it after the jump. Welcome to our column … Read More →

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