Curative International Marketing, Corporate and Business Diplomacy: A Triple Application for Migration

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Hello! I am sharing an abstract of a new paper published in The Synergy of Business Theory and Practice. Special thanks to Hans, Evangelos, Maria, and Dolores. Find a link to the complete paper attached below.

This contribution aims to cover a literature gap as to conceptualizing the nexus between sustainable corporate policy and globalization phenomena challenges exemplified by migration. The work is designed as a conceptualized chapter derived from a synthesis of discussed concepts and a case study of migration based on documentary analysis. Based on a review on mainstream literature on a still scattered and ambiguous body of knowledge in the research stream of corporate and/or business diplomacy, the work suggests a synthesis of the two concepts with international curative marketing for sustainable corporate policy. The contribution suggests a distinction between business and corporate diplomacy complemented by multidisciplinary concepts derived from the curative international marketing paradigm and a distinction between legitimacy and reputation-orientated corporate mindset.

https://www.researchgate.net/publication/335019120_Curative_International_Marketing_Corporate_and_Business_Diplomacy_A_Triple_Application_for_Migration