This comment is based on Anson Lim’s Dissertation, Export Intermediaries within The Modernized Structure of E-Commerce and The Prevalence of Internet Based Distribution Channels,written under the supervision of Prof. Michael Czinkota at the University of Birmingham, UK.
Literary analysis has demonstrated that researchers have adapted to include both internet and conventional operations within the scope of intermediary responsibilities. From this perspective, the nature of intermediary functions within the scope of international relationships continues to evolve to match the evolution of manufacturer initiatives.
Given the prevalence of internet users throughout the globe, the remarkable nature of internet use increases in Malaysia over the past decades, internet resources are essential to ensuring competitive marketplace expansion through foreign exports.
Summarily, Malaysian intermediaries highlight the improved performance that internet services have enacted within their organizations; therefore, the support structure continuous to be implemented, the future of commerce hinging on its effective manipulation.
One method of competition with the coming Malaysian internet boon is to establish marketing footholds within popular social networking sites and online forums in order to further the distribution of manufacturer products. Online distribution channels are one mode of enhancing usability, and in addition, the communicative nature of such resources will enhance the manufacturer offering among consumers.
Allowing niche marketing to function within a participative capacity, consumers should be encouraged to review products, retrieve cost savings via promotions, and explore options for customization. As the online community continues to dictate what is a successful product in the scope of Malaysian commerce, the evolution of manufacturer offerings will come as a direct result of intermediary communication.
Similarly, the role of the intermediary must adjust to met the demands of these participants, ensuring that long term brand recognition and loyalty schemes are effectively integrated along the most popular channels. The method behind this strategy is one which dramatically alters the responsibilities of intermediary operation; however, the leveraged knowledge capital and foundation of foreign business networks remains stable and necessitated.
Stay tuned for more implications and recommendations.