Tag Archives: book

Feb 04

As I Was Saying…Observations on International Business and Trade Policy, Exports, Education, and the Future

Posted on February 4, 2012 by Michael Czinkota

New Book from Professor Czinkota! As I Was Saying…Observations on International Business and Trade Policy, Exports, Education, and the Future In Stock: March 6, 2012. To Pre-order, Click Here. With a Foreword by Philip Kotler, the S.C. Johnson … Read More →

Posted in International Business, Misc. | Tagged as i was saying, book, business, education, Future, globalization, international, international business, Marketing and Strategy, new, observations, thoughts, trade, trade policy | Leave a comment

Oct 18

The Rising Cost of Freedom

Posted on October 18, 2011 by Michael Czinkota

We are finding that the cost of freedom seems to be increasing lately. Terms like free trade or free choice have been misleading since they all come with a price, which international marketers pay in terms of preparing their shipments, … Read More →

Posted in International Business | Tagged acts, attacks, book, effect, freedom, global, international, international business, investment, poverty, symbols, tariffs, terrorism, trade | Leave a comment

Sep 30

Expanding into Global Markets: Direct Investment

Posted on September 30, 2011 by Michael Czinkota

Some companies find that they cannot meet their global marketing objectives by continuing to export, so they make direct investments in international markets to gain access to manufacturing facilities, supplies, or labor, among other reasons. They become multinational corporations which … Read More →

Posted in International Business | Tagged book, capital, developing, development, direct investment, economies, expansion, global markets, international business, investment, multinational corporations, operations, sources, stimulate | Leave a comment

May 04

Global Product and Brand Management

Posted on May 4, 2011 by Michael Czinkota

As global retailers gain more power, marketers might feel more pressure to have brands for customers who are often more global themselves, sharing increasingly similar tastes, preferences and consumption habits. While some believe that global brands add value by making … Read More →

Posted in International Business, Research Insights | Tagged book, brand management, global, international business, international marketing | Leave a comment

May 02

How to Develop Global Products

Posted on May 2, 2011 by Michael Czinkota

Global product development is similar to domestic product development. It starts with ideas. While in the past these ideas might have come strictly from people in the home market, global product thinking draws on input from intermediaries, franchisees, and overseas … Read More →

Posted in International Business, Research Insights | Tagged book, global, international business, international marketing, Marketing and Strategy, product | Leave a comment

Apr 21

Note on Global Brands

Posted on April 21, 2011 by Michael Czinkota

Consumers worldwide associate global brands with three characteristics and evaluate their performace in these areas when making purchasing decisions: Quality, Emotion related to aspirations, and Involvement in solving social problems. This information offers lessons for marketers. First, do not hide … Read More →

Posted in International Business | Tagged book, brand management, global, globalization, information, international marketing | 1 Comment

Apr 15

Presenting the Product to the Public

Posted on April 15, 2011 by Michael Czinkota

When a company is ready to take the product to market, the impact of an effective gloabl product launch can be great, but so can the cost of one that is poorly executed. High development costs and competitive pressures often … Read More →

Posted in International Business | Tagged book, global, globalization, international business, international marketing, launch, markets | Leave a comment

Apr 11

Company Considerations

Posted on April 11, 2011 by Michael Czinkota

Product adaptation is an international marketing tool that serves a variety of strategic requirements. In addition to the need to cater to market differences and compete effectively with others in these markets, product adaptation also helps a company reach its … Read More →

Posted in International Business, Research Insights | Tagged book, culture, economy, exports, global, globalization, international business | Leave a comment

Apr 04

Product Characteristics

Posted on April 4, 2011 by Michael Czinkota

Manufacturers sometimes need to adjust product ingredients and contents according to local tastes or needs. Always make sure that products do not contain ingredients that might violate legal requirements or social or religious customs. Formaldehyde, for example, is banned in … Read More →

Posted in International Business | Tagged book, culture, exports, global, globalization, international business, product characteristics, trade | Leave a comment

Mar 31

Managing the Global Product Portfolio

Posted on March 31, 2011 by Michael Czinkota

Most companies have a considerable number of items in their product portfolios or groupings. In expanding markets, any company not growing rapidly risks falling behind for good, so the focus is on bringing out new items or lines or adjusting … Read More →

Posted in International Business | Tagged book, exports, global, globalization, international business, management, portfolio, product | Leave a comment

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