An important aspect of the global supply chain is that of physical distribution and transportation mode choice. Transportation is one major factor to consider because it determines how and when goods will be received. It can be further divided into three components: infrastructure, the availability of modes, and the choice of modes among the given alternatives. It is the role of the international manager to then understand the transportation infrastructures in other countries and the various modes of transportation. The choice of these modes will depend on the customer’s demands and the firm’s transit time, predictability, and cost requirements. In addition, noneconomic factors, such as government regulations, weigh heavily in this decision.
Source: Czinkota, Michael R., Ilkka A. Ronkainen, and Michael H. Moffett. Fundamentals of International Business. Mason, OH: Thomson/South-Western, 2004. 311.
In “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”, Professor Michael Czinkota addresses different ways in which the redefinition of International Marketing can be worked with. He classifies them into four groups: The context in the field, the world and its problems, integration and proximity, and doing the right thing and in the correct manner.
Today we will discuss:
El Contexto en el Campo – Context in the Field
The main objective of International Marketing is to guarantee that transactions are carried out in the most effective and efficient manner, to understand there are many unmet necessities around the world, and to improve people’s standard of living.
The aim should always be to make a breakthrough in global society. And it is important that simplicity be maintained.
To view the entire section, click here.
To read the previous postings on this editorial, click on the following links:
1.¡Marketing Internacional y Su Importancia!
2. Marketing Internacional – ¿Cuales Son Los Beneficios?
3. ¡Estudios Académicos Sobre Marketing Internacional! ¿Por Qué Es Importante?
4.¿Qué Pueden Hacer Actualmente los Profesionales de Marketing Para Reanimar el Área y Para Volver a Asumir un Rol de Liderazgo en Nuestro Futuro?.
The following is the first installment of Professor Michael Czinkota’s article “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”.
In this segment, the importance of international marketing is touched on. It has not only led to the accumulation of benefits amongst consumers but also entire countries, businesses and their employees.
You can find the rest of part 1 in Spanish here.
Coming soon: The second installment of Professor Michael Czinkota’s “Marketing Internacional Curativo: Nuevo Enfoque en el Campo“. Stay tuned.
New Book from Professor Czinkota! As I Was Saying…Observations on International Business and Trade Policy, Exports, Education, and the Future
In Stock: March 6, 2012. To Pre-order, Click Here.
With a Foreword by Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, and the artistic touch by David Clark—an award winning and syndicated cartoonist—this exciting new title by Michael Czinkota is the perfect read for business people to better understand just what is at stake in understanding and strategizing about international issues and opportunities.
Czinkota quickly takes the reader on a voyage between sight and word, and even hard core analysts will not be able to avoid cracking the occasional smile. A long-term vision, accompanied by ongoing analysis of the key international business and marketing issues that shape our global world is just a little of what you’ll find inside.
There is the old saying that “When storms come about, little birds seek to shelter, while eagles soar.” By reading and enjoying this book, you are hopefully likely to prefer the altitude of the eagles!