No global marketer will rely on word of mouth alone, but the reality is that word-of-mouth-marketing still sells the most worldwide.
If you haven’t yet, read Part 1 Avoiding the Risk Companies face political and economic risk whenever they conduct business overseas, but there are usually ways to reduce the risk. The most important step is learning about and understanding the … Read More
One should always be familiar with the political climate when doing business in a country. Political risk can be quite dramatic, as in when a coup d’état results in a new government. Less exciting but still worrisome risk develops when … Read More
The culture of the region being researched will have an impact on how marketers conduct the research, what is asked, and the length or form of the information received. The willingness and ability of respondents to spend time on the … Read More
International marketers need to consider general standards of behavior and ethics. What complicates the effort, though, is different global attitudes or perceptions related to issues that some might think are obvious, including global warming, environmental protection, and moral behavior.
In many countries, bribery and corruption are part of the business lifestyle. “Greasing the wheels” is expected for government services. Decades ago, U.S. companies doing business in other countries played by those rules, paying bribes or doing favors for government … Read More
Ironically, it was the leadership role of the U.S. after World War II that led to the shift in trade positions. American policymakers have long seen the U.S. as the leading country in world power and trade. This opinion brought … Read More
Here is a video in which I comment on the effects of the recession on global business and decision making. Thanks for watching.
This is a preview of my new book, Global Business: Positioning Ventures Ahead to appear with Taylor and Francis in early 2011. I will be posting little snippets from the book every once in a while. I encourage you to … Read More
This is a preview of my new book, Global Business: Positioning Ventures Ahead to appear with Taylor and Francis in early 2011. I will be posting little snippets from the book every once in a while. I encourage you to … Read More
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